Growth Strategy for Independents

August 19, 2024
-
August 28, 2024
Lex Roman
Map your path to finding clients and determine your next best opportunity to get more of them. Using Lex's growth model for independent consultants, get a bird' s-eye view of how your marketing and sales work together to land you clients. Then, figure out your weakest link in the system and plan to optimize it.
For consultants, fractionals, and solopreneurs
This sprint is perfect for independents looking to build a sustainable growth model and get more clients.
What you will take away
  • Completed growth blueprint with key channels, metrics, and opportunities
  • Channel audit and clarity on which ones to prioritize
  • Resources for getting more referrals and growing through your clients
  • A repeatable, scalable growth system with clear action items and next steps
Sprint lead
Lex Roman
Lex Roman is a marketing creator and an indie growth marketer. Her background is in growth design for tech. She spent 10+ years leading growth projects for tech companies like Gusto, Prosper, and Burner. She was instrumental in popularizing "growth design", started the Growth Designers community and has given talks internationally on the subject, teaming up with analytics companies like Amplitude and Segment to educate tech teams on how to use data to inform product growth decisions. In 2019, Lex started her own growth design consultancy, and in 2021, she shifted her focus to marketing for creatives like web design shops and copywriting studios. These days, she writes, speaks, and teaches all things related to finding your buyers. Check out her newsletters, Low Energy Leads and Journalists Pay Themselves. She's based in Atlanta, GA.
SPRINT CALENDAR
Map your growth model
August 19, 2024
Meet your cohort and map your own growth model
Identify your opportunity
August 21, 2024
Figure out what's broken in your marketing or sales and identify one area to make better
Generate test ideas
August 26, 2024
Generate test ideas to optimize your opportunity area
Plan Your First Test
August 28, 2024
Plan your test and make it doable
Learn more about Pollen Sprints
Upcoming Sprints
Past Sprints
EXPLORE ALL FEATURES
Weekly events
Prioritize real progress with multi-week sprints, single-session workshops, and connect with fellow members.
Vetted Community
This is what they mean when they say “find your people.” Pollen’s community of experts who know what it takes to go solo—all the triumphs and self-belief it requires—and they’re in it with you.
Tools & Resources
An easier, faster way to find the answers and insights you’ve been looking for, and to discover the ones you’ll need next.