Build and Implement Your Brand Strategy

September 16, 2024

September 25, 2024

Jamie Cox

Master a proven framework to identify your audience, size up the competition, and find your unique brand positioning and personality. During 4 live sessions, you’ll build your brand foundation, solidify your messaging, and expand your brand’s footprint to reach your ideal clients.

Join Pollen

For consultants, fractionals, and solopreneurs

This sprint is perfect for independents looking to build or refresh their brand and reach customers more effectively.

What you will take away

Completed brand strategy document with your positioning, personality, key messages and opportunities
Audience and competitive analysis worksheet
Personality, voice, tone, and messaging foundations to implement across your website and content
Identified outreach opportunities and content planning framework

Sprint lead

Jamie Cox

Jamie is on a mission to make brands less boring! She’s a brand strategist and founder with experience spanning 10+ years and multiple industries. After leaving her corporate career as a creative director, she started her own business as a brand strategist. In 2022 she founded Strange Salt, a strategy-first branding agency that uses a collaborative approach to building brands for businesses that challenge the status quo. She serves as Pollen’s Branding Expert-in-Residence offering group coaching, leading pitch practices and guiding members to evolve their branding and positioning.

SPRINT CALENDAR

Pre-Work

September 16, 2024

Conduct a thorough competitive analysis by creating a list of your top competitors. Use this data to identify opportunities to distinguish your brand and business in the first Sprint session.

Develop Audience Personas and Conduct Competitive Analyses

September 16, 2024

Define your ideal client persona (ICP) and identify your audience’s wants, needs, pain points, and misunderstandings to draft meaningful messaging. Find inspiration and opportunity in analyzing your business’ competitive landscape.

Define Your Brand Positioning and Personality

September 18, 2024

Develop unique positioning statements and key differentiators to position yourself and your offer as the clear choice for clients. Assess the twelve brand archetypes and build your unique brand personality to establish consistent messaging, aligning ourselves to our business.

Craft Your Brand Messaging

September 23, 2024

Implement messaging frameworks to craft clear and concise messages about what you do and who you serve. Develop a consistent voice and tone for all your messaging based on your business’ brand archetype.

Prepare Your Brand Strategy Implementation Plan

September 25, 2024

Identify immediate opportunities to implement your new brand framework and select tactics needed to complete these tasks.