Brand Design for Non-Designers

July 16, 2024
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July 25, 2024
Jamie Cox
Build your brand kit to fuel more memorable, appealing, and consistent assets—ultimately making a better impression on prospective clients.
For consultants, fractionals, and solopreneurs
This sprint is for independents who want to use visual design to clearly communicate their unique business value proposition with their ideal client, regardless of design experience. This is ideal if you want to close the gap between the perception of your business and your client’s experience. Whether you have an existing brand you’ve been interested in evolving or are just starting to explore your first logo, this sprint will empower you to get creative in bringing your brand to life.
What you will take away
  • A starter brand kit to help you streamline your visual identity and implement more consistent design.
  • A wordmark logo, typography, and color palettes that you can use on all of your marketing assets.
  • An action plan for tackling asset updates.
Sprint lead
Jamie Cox
Jamie is on a mission to make brands less boring! She’s a brand strategist and founder with experience spanning 10+ years and multiple industries. Before launching her business, she worked and freelanced as a graphic designer for over a decade. Her graphic design background eventually led her into the world of branding, where she became a creative director turned brand strategist. After leaving her corporate career as a creative director, Jamie started her own business as a brand strategist. In 2022, she founded Strange Salt, a strategy-first branding agency that uses a collaborative approach to building brands for businesses that challenge the status quo. She serves as Pollen’s Branding Expert-in-Residence, offering group coaching, leading pitch practices, and guiding members to evolve their branding and positioning.
SPRINT CALENDAR
Become More Memorable with Brand Personality
July 16, 2024
Learn why brand personality matters and explore how it impacts brand design. Define how you want your brand to come across to target customers.
Build Your Brand Kit: Logo & Typography
July 18, 2024
Learn how to create a logo or wordmark for your brand. Explore how your brand archetype impacts your desired typography and fonts.
Build Your Brand Kit: Color and Images
July 23, 2024
Learn color psychology to select your optimal color palette. Leverage imagery and icons more effectively.
Implement your Brand Kit
July 25, 2024
Learn information hierarchy and composition best practices. Explore what assets you need to apply your brand kit to —including those that are often overlooked.
Learn more about Pollen Sprints
Upcoming Sprints
Past Sprints
EXPLORE ALL FEATURES
Weekly events
Prioritize real progress with multi-week sprints, single-session workshops, and connect with fellow members.
Vetted Community
This is what they mean when they say “find your people.” Pollen’s community of experts who know what it takes to go solo—all the triumphs and self-belief it requires—and they’re in it with you.
Tools & Resources
An easier, faster way to find the answers and insights you’ve been looking for, and to discover the ones you’ll need next.