Business Model Design and Implementation

June 3, 2024

June 12, 2024

Tara McMullin

Build or redesign your independent business model and align your operations to achieve success and sustainability.

For consultants, fractionals, and solopreneurs

This sprint is for independents looking to build a new revenue stream or even getting strategic about your business for the first time. You’ll build a business canvas that identifies your strategic goals, priorities, aspirations, and constraints. Together, we’ll evaluate common business models available to independents, and design your value proposition and plan to bring it to life. By the end, you’ll have a completed strategy ready to execute and deliver sustainable growth.

What you will take away

Clear and sustainable business model
Marketable and differentiated value proposition
Obvious unfair advantage and unique selling point
Articulated plan in place for the next 6-12 months that you're excited about
Defined strategy for your business

Sprint lead

Tara McMullin

Tara McMullin is a small business strategist turned writer and critic. With more than 15 years of experience helping small business owners and independent workers craft businesses that work for them, Tara provides a much-needed perspective that prioritizes personal and social sustainability alongside practical strategy. She’s the author of *What Works*, as well as the producer behind the newsletter and podcast of the same name. Tara created the business strategy program *Quiet Power Strategy,* which generated $2+ million in revenue during its lifetime. She founded The What Works Network, a peer support community for small business owners, which was acquired by Mighty Networks in 2021. And she’s the co-founder of YellowHouse.Media, a boutique podcast production agency. Today, Tara studies the creator economy, the macroeconomic shift to independent work, and the marketing media ecosystems we move through as both creators and consumers.

SPRINT CALENDAR

Define Your Business Model Needs

June 3, 2024

Define how the business can support your personal needs and priorities while differentiating itself in the market. Determine the core competency, or 'X factor,' that sets your business apart.

Design your Sustainable Business Model

June 5, 2024

Select a suitable model for your business, articulating the core value proposition and how it fundamentally benefits others. Considering volume, capacity and market value, package your value proposition in a way that is marketable and sustainable.

Align Your Marketing, Sales, and Operational Strategies

June 10, 2024

Clarify your high-level marketing and sales needs to connect with the right people at the right time. Analyze your current operational systems to determine how your procedures and processes should adjust to support the business model.

Plan Your Short and Long-term Action Plans

June 12, 2024

Evaluate your go-forward business map as a whole, considering any contradictions and comparing it to your current business model. Design your short-term and long-term action plans to prepare for the changes you will need to make. Incorporate final strategies for planning a shift (big or small) in your business model.