Independent Insights: Strengthen your mindset and showcase client work on a resume

<table border="0" cellpadding="0" cellspacing="0" class="nl-container" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff" width="100%"><tbody><tr><td><table align="center" border="0" cellpadding="0" cellspacing="0" class="row row-1" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff" width="100%"><tbody> <tr><td><table align="center" border="0" cellpadding="0" cellspacing="0" class="row-content stack" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;border-radius:5px;color:#000;width:615px;margin:0 auto" width="615"><tbody><tr><td class="column column-1" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:5px;vertical-align:top;border-top:0;border-right:0;border-bottom:0;border-left:0" width="100%"><table border="0" cellpadding="10" cellspacing="0" class="text_block block-1" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:12px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:18px;color:#000;line-height:1.5"><p style="margin:0;font-size:16px;mso-line-height-alt:24px"> <span style="font-size:16px;"><span style=""><em>👋 Welcome to Independent Insights, </em><em>where we gather member wisdom and expert insights from Pollen to take your consulting business to the next level.&nbsp;</em></span><em>This will give you a glimpse of what's happening inside&nbsp;Pollen.</em></span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px">&nbsp;</p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"> <span style="font-size:16px;">&nbsp;🔗 <em>Any events or resources linked are open to everyone.</em></span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px">&nbsp;</p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"> <span style="font-size:16px;"><em>➡️&nbsp;<a href="http://email.runpollen.com/e/c/eyJlIjoxMjU2ODEsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL2FwcGxpY2F0aW9ucy5ydW5wb2xsZW4uY29tL2Zsb3cvYXBwbGljYXRpb25zL3ZhcmlhbnQvbWFpbj91dG1fY2FtcGFpZ249NCUyRjI1JTJGMjQrUm91bmR1cCslMjhOb24tbWVtYmVycyUyOVx1MDAyNnV0bV9jb250ZW50PTQlMkYyNSUyRjI0K1dlZWtseStSb3VuZHVwKyUyOG5vbi1tZW1iZXJzJTI5XHUwMDI2dXRtX21lZGl1bT1lbWFpbF9hY3Rpb25cdTAwMjZ1dG1fc291cmNlPWN1c3RvbWVyLmlvIiwidCI6MTcxODIxMDI4Nn0/8df6b193e1cb191a3b8c7b7b7fc3b27f79b373dada2051a3f657157471af2111" rel="noopener" style="text-decoration: underline; color: #343446;" target="_blank">Apply to join Pollen</a>&nbsp;for access to Pollen and full membership benefits.</em></span></p></div></div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table align="center" border="0" cellpadding="0" cellspacing="0" class="row row-2" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff" width="100%"><tbody><tr><td><table align="center" border="0" cellpadding="0" cellspacing="0" class="row-content stack" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;color:#343446;width:615px;margin:0 auto" width="615"><tbody><tr><td class="column column-1" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:5px;vertical-align:top;border-top:0;border-right:0;border-bottom:0;border-left:0" width="100%"><table border="0" cellpadding="10" cellspacing="0" class="divider_block block-1" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="pad"><div align="center" class="alignment"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="divider_inner" style="font-size:1px;line-height:1px;border-top:1px solid #bbb"><span> </span></td></tr></tbody></table></div></td></tr></tbody></table><table border="0" cellpadding="10" cellspacing="0" class="heading_block block-2" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="pad"><h2 style="margin:0;color:#000;direction:ltr;font-family:'Open Sans','Helvetica Neue',Helvetica,Arial,sans-serif;font-size:18px;font-weight:700;letter-spacing:normal;line-height:120%;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:21.599999999999998px"><strong>💆‍♀️ Get into the right entrepreneurial mindset in our new sprint</strong></h2></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table align="center" border="0" cellpadding="0" cellspacing="0" class="row row-3" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff" width="100%"><tbody><tr><td><table align="center" border="0" cellpadding="0" cellspacing="0" class="row-content stack" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;color:#343446;width:615px;margin:0 auto" width="615"><tbody><tr><td class="column column-1" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:5px;vertical-align:top;border-top:0;border-right:0;border-bottom:0;border-left:0" width="100%"><table border="0" cellpadding="0" cellspacing="0" class="html_block block-1" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="pad"><div align="center" style="font-family:Arial,Helvetica Neue,Helvetica,sans-serif;text-align:center"></div></td></tr></tbody></table><table border="0" cellpadding="10" cellspacing="0" class="text_block block-2" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:12px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:18px;color:#000;line-height:1.5"><p style="margin:0;font-size:16px;mso-line-height-alt:24px"> <span style="font-size:16px;">As entrepreneurs, you can have the perfect offer, great brand, large audience, and so on, but lasting success often relies on one thing: 🧠 Mindset</span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px">&nbsp;</p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"> <span style="font-size:16px;">Register for our new sprint with <strong><a class="" href="http://email.runpollen.com/e/c/eyJlIjoxMjU2ODEsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL2FuZ2VsYXBhcmtlci5jb20vP3V0bV9jYW1wYWlnbj00JTJGMjUlMkYyNCtSb3VuZHVwKyUyOE5vbi1tZW1iZXJzJTI5XHUwMDI2dXRtX2NvbnRlbnQ9NCUyRjI1JTJGMjQrV2Vla2x5K1JvdW5kdXArJTI4bm9uLW1lbWJlcnMlMjlcdTAwMjZ1dG1fbWVkaXVtPWVtYWlsX2FjdGlvblx1MDAyNnV0bV9zb3VyY2U9Y3VzdG9tZXIuaW8iLCJ0IjoxNzE4MjEwMjg2fQ/be1460718733622f576165de0690427e463bc434856e549796b6ae3fe267c817" rel="noopener" style="text-decoration: underline; color: #343446;" target="_blank"><strong>Angela Parker</strong></a></strong>: <strong><a class="" href="http://email.runpollen.com/e/c/eyJlIjoxMjU2ODEsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL3d3dy5ydW5wb2xsZW4uY29tL3NwcmludC9lbnRyZXByZW5ldXJpYWwtbWluZHNldD91dG1fY2FtcGFpZ249NCUyRjI1JTJGMjQrUm91bmR1cCslMjhOb24tbWVtYmVycyUyOVx1MDAyNnV0bV9jb250ZW50PTQlMkYyNSUyRjI0K1dlZWtseStSb3VuZHVwKyUyOG5vbi1tZW1iZXJzJTI5XHUwMDI2dXRtX21lZGl1bT1lbWFpbF9hY3Rpb25cdTAwMjZ1dG1fc291cmNlPWN1c3RvbWVyLmlvIiwidCI6MTcxODIxMDI4Nn0/8214fea0e1357792cd3bde38ff8ec008929492ccd31e295b19385dc9958577de" rel="noopener" style="text-decoration: underline; color: #343446;" target="_blank"><strong>Entrepreneurial Mindset</strong></a></strong>, taking place May 13th-22nd. This sprint is tailored to support independents on your path to confidence and satisfaction in your careers.</span> </p><p style="margin:0;font-size:16px;mso-line-height-alt:18px">&nbsp;</p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;"><span style="background-color:#ffdf8f;">Angela’s sprint will help you build a values-aligned, resilient business by embracing the entrepreneurial spirit and employing proven frameworks for a fulfilling career.</span> In this sprint, we’ll focus on moving from:</span></p><ul style="line-height:1.5;mso-line-height-alt:24px;font-size:16px"><li><span style="font-size:16px;">Reactive decision-making ➡️ Proactive intentional decision-making</span></li><li><span style="font-size:16px;">Feeling aimless ➡️ Showing up as your authentic self each day</span></li><li><span style="font-size:16px;">You serve your business ➡️ Your business serves you</span></li><li> <span style="font-size:16px;">Scarcity mindset ➡️ Abundance mindset</span></li><li><span style="font-size:16px;">Feeling isolated and lonely ➡️ Supported and championed</span></li></ul><p style="margin:0;font-size:16px;mso-line-height-alt:24px"> <span style="font-size:16px;"><strong><a class="" href="http://email.runpollen.com/e/c/eyJlIjoxMjU2ODEsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL3d3dy5ydW5wb2xsZW4uY29tL3NwcmludC9lbnRyZXByZW5ldXJpYWwtbWluZHNldD91dG1fY2FtcGFpZ249NCUyRjI1JTJGMjQrUm91bmR1cCslMjhOb24tbWVtYmVycyUyOVx1MDAyNnV0bV9jb250ZW50PTQlMkYyNSUyRjI0K1dlZWtseStSb3VuZHVwKyUyOG5vbi1tZW1iZXJzJTI5XHUwMDI2dXRtX21lZGl1bT1lbWFpbF9hY3Rpb25cdTAwMjZ1dG1fc291cmNlPWN1c3RvbWVyLmlvIiwidCI6MTcxODIxMDI4Nn0/8214fea0e1357792cd3bde38ff8ec008929492ccd31e295b19385dc9958577de" rel="noopener" style="text-decoration: underline; color: #343446;" target="_blank">Register for the sprint to secure your spot</a>.</strong></span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px">&nbsp;</p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;"><strong>More upcoming events:</strong></span></p><ul style="line-height:1.5;mso-line-height-alt:24px;font-size:16px"><li><span style="font-size:16px;">April 30th: Demystifying Generative AI with <a class="" href="http://email.runpollen.com/e/c/eyJlIjoxMjU2ODEsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL3d3dy5saW5rZWRpbi5jb20vaW4vYmVuY2Vjc2VybmFrLz91dG1fY2FtcGFpZ249NCUyRjI1JTJGMjQrUm91bmR1cCslMjhOb24tbWVtYmVycyUyOVx1MDAyNnV0bV9jb250ZW50PTQlMkYyNSUyRjI0K1dlZWtseStSb3VuZHVwKyUyOG5vbi1tZW1iZXJzJTI5XHUwMDI2dXRtX21lZGl1bT1lbWFpbF9hY3Rpb25cdTAwMjZ1dG1fc291cmNlPWN1c3RvbWVyLmlvIiwidCI6MTcxODIxMDI4Nn0/271bcbc6527958da02af667cb094731b5d627225ce952beb7fdc1f4f2094ae06" rel="noopener" style="text-decoration: underline; color: #343446;" target="_blank">Bence Csernak</a></span></li><li> <span style="font-size:16px;">May 8th: Evaluating Legal Structures with Expert-in-Residence <a class="" href="http://email.runpollen.com/e/c/eyJlIjoxMjU2ODEsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL3d3dy5saW5rZWRpbi5jb20vaW4vamVubmlmZXItYmVja2VyLWxhd3llci1mb3ItY3JlYXRpdmVzLz91dG1fY2FtcGFpZ249NCUyRjI1JTJGMjQrUm91bmR1cCslMjhOb24tbWVtYmVycyUyOVx1MDAyNnV0bV9jb250ZW50PTQlMkYyNSUyRjI0K1dlZWtseStSb3VuZHVwKyUyOG5vbi1tZW1iZXJzJTI5XHUwMDI2dXRtX21lZGl1bT1lbWFpbF9hY3Rpb25cdTAwMjZ1dG1fc291cmNlPWN1c3RvbWVyLmlvIiwidCI6MTcxODIxMDI4Nn0/e8d564bc2978e1f6c98da7d4fd6151f318f7789f9ead4f7c4e2c470eabadfc5a" rel="noopener" style="text-decoration: underline; color: #343446;" target="_blank">Jen Becker</a></span></li><li> <span style="font-size:16px;">May 14th: Uncover Your Ideal Clients and What Makes Them Buy with <a href="http://email.runpollen.com/e/c/eyJlIjoxMjU2ODEsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL3JpY2hlbGxlZGV2b2UuY29tLz91dG1fY2FtcGFpZ249NCUyRjI1JTJGMjQrUm91bmR1cCslMjhOb24tbWVtYmVycyUyOVx1MDAyNnV0bV9jb250ZW50PTQlMkYyNSUyRjI0K1dlZWtseStSb3VuZHVwKyUyOG5vbi1tZW1iZXJzJTI5XHUwMDI2dXRtX21lZGl1bT1lbWFpbF9hY3Rpb25cdTAwMjZ1dG1fc291cmNlPWN1c3RvbWVyLmlvIiwidCI6MTcxODIxMDI4Nn0/e852a5c51b9568a48a15cd6ed0a95ed6bd2a65c6cc5dc671433bbb17d4260c33" rel="noopener" style="text-decoration: underline; color: #343446;" target="_blank">Richelle DeVoe</a></span></li></ul></div></div></td></tr></tbody></table><table border="0" cellpadding="10" cellspacing="0" class="divider_block block-3" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="pad"><div align="center" class="alignment"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="divider_inner" style="font-size:1px;line-height:1px;border-top:1px solid #bbb"><span> </span></td></tr></tbody></table></div></td></tr></tbody></table><table border="0" cellpadding="10" cellspacing="0" class="heading_block block-4" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="pad"> <h2 style="margin:0;color:#000;direction:ltr;font-family:'Open Sans','Helvetica Neue',Helvetica,Arial,sans-serif;font-size:18px;font-weight:700;letter-spacing:normal;line-height:120%;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:21.599999999999998px"><strong>1️⃣ A one-person company is a feature, not a bug</strong></h2></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table align="center" border="0" cellpadding="0" cellspacing="0" class="row row-4" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff" width="100%"><tbody><tr><td><table align="center" border="0" cellpadding="0" cellspacing="0" class="row-content stack" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;color:#343446;width:615px;margin:0 auto" width="615"><tbody><tr><td class="column column-1" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:5px;vertical-align:top;border-top:0;border-right:0;border-bottom:0;border-left:0" width="100%"><table border="0" cellpadding="10" cellspacing="0" class="text_block block-1" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:12px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:18px;color:#000;line-height:1.5"><p style="margin:0;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;">When you’re a business of one, you have some massive advantages over bigger companies.</span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px">&nbsp;</p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"> <span style="font-size:16px;">If you're comparing resources, it may not always feel like it, but there are ways to leverage autonomy to your benefit.</span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px">&nbsp;</p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"> <span style="font-size:16px;">Pollen member <strong>Isar Bhattacharjee</strong> is a trained psychologist who spent 5 years at Boston Consulting Group before starting his company Uncover Consulting, helping startups apply research psychology messages to their organizational challenges.</span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px">&nbsp;</p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"> <span style="font-size:16px;">Here’s how he leverages his one-person structure with potential clients:</span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px">&nbsp;</p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;">✔️ Make promises confidently</span></p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;">✔️ Achieve the right outcomes</span><br> <span style="font-size:16px;">✔️ Test, measure, and adjust</span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px">&nbsp;</p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"><strong><a href="http://email.runpollen.com/e/c/eyJlIjoxMjU2ODEsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL3d3dy5saW5rZWRpbi5jb20vZmVlZC91cGRhdGUvdXJuOmxpOmFjdGl2aXR5OjcxODg4ODc4MTY2NDUzMzI5OTI_dXRtX2NhbXBhaWduPTQlMkYyNSUyRjI0K1JvdW5kdXArJTI4Tm9uLW1lbWJlcnMlMjlcdTAwMjZ1dG1fY29udGVudD00JTJGMjUlMkYyNCtXZWVrbHkrUm91bmR1cCslMjhub24tbWVtYmVycyUyOVx1MDAyNnV0bV9tZWRpdW09ZW1haWxfYWN0aW9uXHUwMDI2dXRtX3NvdXJjZT1jdXN0b21lci5pbyIsInQiOjE3MTgyMTAyODZ9/1a8356140045ba6d7893c8231735f3eedc5502ff0e13fd0ccb6f3eb6bd8502bb" rel="noopener" style="text-decoration: underline; color: #343446;" target="_blank">Get all the details</a> on Isar's approach that you can use as a company of one.</strong></p></div></div></td></tr></tbody></table><table border="0" cellpadding="10" cellspacing="0" class="divider_block block-2" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="pad"><div align="center" class="alignment"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="divider_inner" style="font-size:1px;line-height:1px;border-top:1px solid #bbb"><span> </span></td></tr></tbody></table></div></td></tr></tbody></table> <table border="0" cellpadding="10" cellspacing="0" class="heading_block block-3" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="pad"><h2 style="margin:0;color:#000;direction:ltr;font-family:'Open Sans','Helvetica Neue',Helvetica,Arial,sans-serif;font-size:18px;font-weight:700;letter-spacing:normal;line-height:120%;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:21.599999999999998px"> <strong>📄 Member wisdom: How to showcase client work on LinkedIn or a resume</strong></h2></td></tr></tbody></table><table border="0" cellpadding="10" cellspacing="0" class="text_block block-4" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:12px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:18px;color:#000;line-height:1.5"><p style="margin:0;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;">Consulting work can come in many shapes and forms, which means it’s not always simple to format independent work on a traditional resume or even under Experience on LinkedIn.</span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px">&nbsp;</p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"> <span style="font-size:16px;"><strong>Livia </strong>asked the Pollen community how everyone approaches this.</span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px">&nbsp;</p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;"><strong>Matthew </strong>shares:</span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px">&nbsp;</p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"> <span style="font-size:16px;"><em>27 years of clients here, so I’ve played with this question a lot over the years.</em><em><br></em><em><br></em><em>Two filters for which clients/logos to deploy:</em></span></p><ul style="line-height:1.5;mso-line-height-alt:24px;font-size:16px"><li><span style="font-size:16px;background-color:#ffdf8f;"><em>Which are most like the clients you’re trying to attract? Which will those clients see themselves in?</em></span></li><li> <span style="font-size:16px;background-color:#ffdf8f;"><em>Which are the biggest, most well-known names? (Sorry, but it does matter.)</em></span></li></ul><p style="margin:0;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;"><em>How to deploy them depends on what format we’re talking about.</em><em><br></em><em><br></em><em>For my LinkedIn or written bio, I try to cover both bases above in a single sentence:</em><em><br></em><em><br> </em><em>“Representative clients range from major brands like Wrigley, Valvoline and Fidelity Investments to regional and niche leaders like Bob Rogers Travel, Smokeball and Natorp's Nurseries.”</em><em><br></em><em><br></em><em>For case studies, I’d focus on the 3-5 that are most like your ICP.</em><em><br></em><em><br></em><em>And for logos as proof points on your website, you can of course use a longer list. (I just counted and I have 18 logos on my homepage.)</em></span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px">&nbsp;</p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;"><strong>Get more tips</strong><strong> on formatting past experience in the discussion. </strong></span></p></div></div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table align="center" border="0" cellpadding="0" cellspacing="0" class="row row-5" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td><table align="center" border="0" cellpadding="0" cellspacing="0" class="row-content stack" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;border-radius:0;color:#000;width:615px;margin:0 auto" width="615"><tbody><tr><td class="column column-1" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:5px;padding-top:5px;vertical-align:top;border-top:0;border-right:0;border-bottom:0;border-left:0" width="100%"><table border="0" cellpadding="10" cellspacing="0" class="divider_block block-1" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="pad"><div align="center" class="alignment"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="divider_inner" style="font-size:1px;line-height:1px;border-top:1px solid #bbb"><span> </span></td></tr></tbody></table></div></td></tr></tbody></table><table border="0" cellpadding="10" cellspacing="0" class="heading_block block-2" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="pad"><h2 style="margin:0;color:#000;direction:ltr;font-family:'Open Sans','Helvetica Neue',Helvetica,Arial,sans-serif;font-size:18px;font-weight:700;letter-spacing:normal;line-height:120%;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:21.599999999999998px"><strong>🤔 Community roundup: Considerations when joining an advisory board</strong></h2></td></tr></tbody></table><table border="0" cellpadding="10" cellspacing="0" class="text_block block-3" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:12px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:18px;color:#000;line-height:1.5"><p style="margin:0;font-size:16px;mso-line-height-alt:24px"> <span style="font-size:16px;"><strong>Isar</strong>&nbsp;was invited to join a client’s advisory board, but wasn’t sure what he should be evaluating related to payment and the experience itself.</span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px">&nbsp;</p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;">The Pollen community shared some learnings:</span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px">&nbsp;</p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"> <span style="font-size:16px;"><strong>Laura:</strong><strong><em> </em></strong><em><span style="background-color:#ffdf8f;">I definitely recommend equity if you believe in the product, preferably also a cash stipend/retainer (even if it was only $500-1K per month) and I also would’ve seen it as a resume builder as well/to get onto more well paid advisory boards.</span> If you like the way this client works, in the Founder/CEO sense, then that would be a plus. Sign a contract for sure!</em></span> </p><p style="margin:0;font-size:16px;mso-line-height-alt:18px">&nbsp;</p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;"><strong>Hillary:</strong> <em>It’s common for advisors to be compensated with equity and for there to be slightly less frequent check ins and the work is more high level / strategic.</em></span><br><br> <span style="font-size:16px;"><em>I’d definitely ask them about the structure and their expectations of involvement for each board member.&nbsp;</em></span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px">&nbsp;</p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;"><strong>Have you ever formed or joined an advisory board? </strong><strong>Share your experience with Isar</strong><strong>.</strong></span></p></div></div></td></tr></tbody></table><table border="0" cellpadding="10" cellspacing="0" class="divider_block block-4" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="pad"><div align="center" class="alignment"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="divider_inner" style="font-size:1px;line-height:1px;border-top:1px solid #bbb"><span> </span></td></tr></tbody></table></div></td></tr></tbody></table> <table border="0" cellpadding="10" cellspacing="0" class="heading_block block-5" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="pad"><h2 style="margin:0;color:#000;direction:ltr;font-family:'Open Sans','Helvetica Neue',Helvetica,Arial,sans-serif;font-size:18px;font-weight:700;letter-spacing:normal;line-height:120%;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:21.599999999999998px"> <strong>📚 Expert insight: Converting book sales to client sales</strong></h2></td></tr></tbody></table><table border="0" cellpadding="10" cellspacing="0" class="text_block block-6" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:12px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:18px;color:#000;line-height:1.5"><p style="margin:0;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;">Self-publishing a book can be both an additional revenue stream, and an additional marketing channel.&nbsp;</span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px">&nbsp;</p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"> <span style="font-size:16px;">Expert-in-Residence <strong><a class="" href="http://email.runpollen.com/e/c/eyJlIjoxMjU2ODEsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL3d3dy5mcmVlbGFuY2VjYWtlLmNvbS8_dXRtX2NhbXBhaWduPTQlMkYyNSUyRjI0K1JvdW5kdXArJTI4Tm9uLW1lbWJlcnMlMjlcdTAwMjZ1dG1fY29udGVudD00JTJGMjUlMkYyNCtXZWVrbHkrUm91bmR1cCslMjhub24tbWVtYmVycyUyOVx1MDAyNnV0bV9tZWRpdW09ZW1haWxfYWN0aW9uXHUwMDI2dXRtX3NvdXJjZT1jdXN0b21lci5pbyIsInQiOjE3MTgyMTAyODZ9/5d16a0054faceb4ad6243732f824f80a8da875405d81d584630545f10d526d20" rel="noopener" style="text-decoration: underline; color: #343446;" target="_blank">Austin Church</a> </strong>shares his practical tips for converting readers of his self-published books:</span></p><ul style="line-height:1.5;mso-line-height-alt:24px;font-size:16px"><li> <span style="font-size:16px;"><em>I put calls to action through my book—would have put in even more in retrospect—which route people to a landing page where they can opt in to get a bunch of resources related to the book.</em></span></li><li><span style="font-size:16px;"><em>Once they opt in, they start receiving a nurture sequence from me.</em></span></li><li> <span style="font-size:16px;"><em>Then, after the nurture sequence, they receive my weekly newsletter. (They can obviously unsubscribe at any time.)</em></span></li><li> <span style="font-size:16px;"><em><span style="background-color:#ffdf8f;">From the get-go, I decided to think of Amazon as a marketing channel, not a sales channel. It’s there to build awareness, not make me money. </span>The 30% Amazon takes is thus a marketing cost, and I need to have a backend monetization strategy. So for me the strategy is roughly 1) use the book to build awareness for me and for my work, 2) use strategic callouts to move some readers over to email, 3) use email to nurture the relationships and build trust, and 4) use digital products and coaching engagements to monetize the whole shebang.</em></span> </li></ul><p style="margin:0;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;"><strong>Get more of Austin’s recommendations, including his preferred self-publishing platform, </strong><strong>in the post</strong><strong>.</strong></span></p></div></div></td></tr></tbody></table><table border="0" cellpadding="10" cellspacing="0" class="divider_block block-7" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="pad"><div align="center" class="alignment"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="divider_inner" style="font-size:1px;line-height:1px;border-top:1px solid #bbb"><span> </span></td></tr></tbody></table></div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table align="center" border="0" cellpadding="0" cellspacing="0" class="row row-6" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td><table align="center" border="0" cellpadding="0" cellspacing="0" class="row-content stack" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;border-radius:0;color:#000;width:615px;margin:0 auto" width="615"><tbody><tr><td class="column column-1" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:5px;padding-top:5px;vertical-align:top;border-top:0;border-right:0;border-bottom:0;border-left:0" width="100%"><table border="0" cellpadding="0" cellspacing="0" class="heading_block block-1" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="pad" style="text-align:center;width:100%"><h1 style="margin:0;color:#000;direction:ltr;font-family:Arial,Helvetica Neue,Helvetica,sans-serif;font-size:23px;font-weight:700;letter-spacing:normal;line-height:120%;text-align:center;margin-top:0;margin-bottom:0;mso-line-height-alt:27.599999999999998px"><strong>Apply for membership for full access</strong></h1></td></tr></tbody></table><table border="0" cellpadding="10" cellspacing="0" class="text_block block-2" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:12px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:18px;color:#000;line-height:1.5"><p style="margin:0;text-align:center;font-size:16px;mso-line-height-alt:24px"> <span style="font-size:16px;">Pollen's members get&nbsp;<a href="http://email.runpollen.com/e/c/eyJlIjoxMjU2ODEsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL3d3dy5ydW5wb2xsZW4uY29tL21lbWJlcnNoaXA_dXRtX2NhbXBhaWduPTQlMkYyNSUyRjI0K1JvdW5kdXArJTI4Tm9uLW1lbWJlcnMlMjlcdTAwMjZ1dG1fY29udGVudD00JTJGMjUlMkYyNCtXZWVrbHkrUm91bmR1cCslMjhub24tbWVtYmVycyUyOVx1MDAyNnV0bV9tZWRpdW09ZW1haWxfYWN0aW9uXHUwMDI2dXRtX3NvdXJjZT1jdXN0b21lci5pbyIsInQiOjE3MTgyMTAyODZ9/77292ab99e5c166b29cb26cd354e0aaec96e5c3f72d88e77ba548bec0be3609b" rel="noopener" style="text-decoration: underline; color: #343446;" target="_blank">full membership benefits</a>.</span></p><p style="margin:0;text-align:center;font-size:16px;mso-line-height-alt:18px">&nbsp;</p><p style="margin:0;text-align:center;mso-line-height-alt:24px"><span style="font-size:16px;"><strong>A membership gets you:</strong></span></p><p style="margin:0;text-align:center;font-size:16px;mso-line-height-alt:18px">&nbsp;</p><p style="margin:0;text-align:center;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;">Access to Pollen’s community of fellow independents</span></p><p style="margin:0;text-align:center;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;">One-on-one advice from Experts in Residence</span></p><p style="margin:0;text-align:center;font-size:16px;mso-line-height-alt:24px"> <span style="font-size:16px;">Compensation benchmarks</span></p><p style="margin:0;text-align:center;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;">Monthly expert-led sprints</span></p><p style="margin:0;text-align:center;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;">Accountability groups</span></p><p style="margin:0;text-align:center;font-size:16px;mso-line-height-alt:24px"> <span style="font-size:16px;">Shared wisdom from small expertise groups</span></p><p style="margin:0;text-align:center;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;">Dozens of community contributed Assets</span></p><p style="margin:0;text-align:center;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;">Discounts to over 100 tools</span></p><p style="margin:0;text-align:center;font-size:16px;mso-line-height-alt:24px"> <span style="font-size:16px;">Custom legal contracts</span></p></div></div></td></tr></tbody></table><table border="0" cellpadding="10" cellspacing="0" class="button_block block-3" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="pad"><div align="center" class="alignment"> <a href="http://email.runpollen.com/e/c/eyJlIjoxMjU2ODEsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL2FwcGxpY2F0aW9ucy5ydW5wb2xsZW4uY29tL2Zsb3cvYXBwbGljYXRpb25zL3ZhcmlhbnQvbWFpbj91dG1fY2FtcGFpZ249NCUyRjI1JTJGMjQrUm91bmR1cCslMjhOb24tbWVtYmVycyUyOVx1MDAyNnV0bV9jb250ZW50PTQlMkYyNSUyRjI0K1dlZWtseStSb3VuZHVwKyUyOG5vbi1tZW1iZXJzJTI5XHUwMDI2dXRtX21lZGl1bT1lbWFpbF9hY3Rpb25cdTAwMjZ1dG1fc291cmNlPWN1c3RvbWVyLmlvIiwidCI6MTcxODIxMDI4Nn0/8df6b193e1cb191a3b8c7b7b7fc3b27f79b373dada2051a3f657157471af2111" style="text-decoration:none;display:inline-block;color:#ffffff;background-color:#0e2833;border-radius:4px;width:auto;border-top:0px solid transparent;font-weight:400;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;padding-top:5px;padding-bottom:5px;font-family:Arial, Helvetica Neue, Helvetica, sans-serif;font-size:16px;text-align:center;mso-border-alt:none;word-break:keep-all;" target="_blank"><span style="padding-left:20px;padding-right:20px;font-size:16px;display:inline-block;letter-spacing:normal;"><span style="word-break: break-word; line-height: 32px;">Apply</span></span></a> </div></td></tr></tbody></table><table border="0" cellpadding="10" cellspacing="0" class="divider_block block-4" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="pad"><div align="center" class="alignment"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="divider_inner" style="font-size:1px;line-height:1px;border-top:1px solid #bbb"><span> </span></td></tr></tbody></table></div></td></tr></tbody></table><table border="0" cellpadding="10" cellspacing="0" class="paragraph_block block-5" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad"><div style="color:#000;direction:ltr;font-family:Arial,Helvetica Neue,Helvetica,sans-serif;font-size:14px;font-weight:400;letter-spacing:0;line-height:120%;text-align:left;mso-line-height-alt:16.8px">&nbsp;</div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table align="center" border="0" cellpadding="0" cellspacing="0" class="row row-7" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff" width="100%"><tbody><tr><td><table align="center" border="0" cellpadding="0" cellspacing="0" class="row-content stack" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;border-radius:5px;color:#000;width:615px;margin:0 auto" width="615"><tbody><tr><td class="column column-1" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:5px;padding-top:5px;vertical-align:top;border-top:0;border-right:0;border-bottom:0;border-left:0" width="100%"><table border="0" cellpadding="0" cellspacing="0" class="text_block block-1" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad" style="padding-bottom:10px;padding-left:10px;padding-right:20px;padding-top:10px"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:12px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:18px;color:#000;line-height:1.5"><p style="margin:0;font-size:14px;mso-line-height-alt:24px"><span style="font-size:16px;"><span style="">Have a great day!</span></span></p><p style="margin:0;font-size:14px;mso-line-height-alt:24px"><span style="font-size:16px;"><span style="">The Pollen Team</span></span></p></div></div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table align="center" border="0" cellpadding="0" cellspacing="0" class="row row-8" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff" 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