May 16, 2023
How to make it super easy for someone to refer your business
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<a href="http://email.runpollen.com/e/c/eyJlIjoxMjU2ODEsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL3d3dy5ydW5wb2xsZW4uY29tP3V0bV9jYW1wYWlnbj01JTJGMTYrV2FpdGxpc3QrTmV3c2xldHRlclx1MDAyNnV0bV9jb250ZW50PTUlMkYxNit3YWl0bGlzdCtuZXdzbGV0dGVyXHUwMDI2dXRtX21lZGl1bT1lbWFpbF9hY3Rpb25cdTAwMjZ1dG1fc291cmNlPWN1c3RvbWVyLmlvIiwidCI6MTcwOTMyODExOH0/c1c98d8663f103f4ce52363b1255b0cb1cc0ef2f9245be29f6e854de35a106dd" style="outline:none" tabindex="-1" target="_blank"><img alt="Image" src="https://userimg-bee.customeriomail.com/images/client-env-125681/Calque%202.png" style="display:block;height:auto;border:0;width:85px;max-width:100%" title="Image" width="85"></a></div></td></tr></tbody></table></td><td class="column column-2" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:5px;padding-top:5px;vertical-align:top;border-top:0;border-right:0;border-bottom:0;border-left:0" width="75%"><table border="0" cellpadding="10" cellspacing="0" class="social_block mobile_hide block-1" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="pad"><div align="right" class="alignment"><table border="0" cellpadding="0" cellspacing="0" class="social-table" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;display:inline-block" width="72px"><tbody><tr><td style="padding:0 0 0 4px"><a href="http://email.runpollen.com/e/c/eyJlIjoxMjU2ODEsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL3R3aXR0ZXIuY29tL3BvbGxlbl9jYXJlZXJzP3V0bV9jYW1wYWlnbj01JTJGMTYrV2FpdGxpc3QrTmV3c2xldHRlclx1MDAyNnV0bV9jb250ZW50PTUlMkYxNit3YWl0bGlzdCtuZXdzbGV0dGVyXHUwMDI2dXRtX21lZGl1bT1lbWFpbF9hY3Rpb25cdTAwMjZ1dG1fc291cmNlPWN1c3RvbWVyLmlvIiwidCI6MTcwOTMyODExOH0/815517e0d9c61ef279c4c035b858bd6e128abf4c970f23cd0a10471baed07f93" target="_blank"><img alt="Twitter" height="32" src="https://app-rsrc.getbee.io/public/resources/social-networks-icon-sets/circle-gray/twitter@2x.png" style="display:block;height:auto;border:0" title="Twitter" width="32"></a></td><td style="padding:0 0 0 4px">
<a href="http://email.runpollen.com/e/c/eyJlIjoxMjU2ODEsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL3d3dy5saW5rZWRpbi5jb20vY29tcGFueS9wb2xsZW5jYXJlZXJzLz91dG1fY2FtcGFpZ249NSUyRjE2K1dhaXRsaXN0K05ld3NsZXR0ZXJcdTAwMjZ1dG1fY29udGVudD01JTJGMTYrd2FpdGxpc3QrbmV3c2xldHRlclx1MDAyNnV0bV9tZWRpdW09ZW1haWxfYWN0aW9uXHUwMDI2dXRtX3NvdXJjZT1jdXN0b21lci5pbyIsInQiOjE3MDkzMjgxMTh9/7ca795413bcc88c76972d1a18e8e7f22d54446c74a341fe2e90f000d77f6585c" target="_blank"><img alt="LinkedIn" height="32" src="https://app-rsrc.getbee.io/public/resources/social-networks-icon-sets/circle-gray/linkedin@2x.png" style="display:block;height:auto;border:0" title="LinkedIn" width="32"></a></td></tr></tbody></table></div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table align="center" border="0" cellpadding="0" cellspacing="0" class="row row-2" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#f6f2ee" width="100%"><tbody><tr><td><table align="center" border="0" cellpadding="0" cellspacing="0" class="row-content stack" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;border-radius:0;color:#000;width:500px" width="500"><tbody><tr><td class="column column-1" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:5px;padding-top:5px;vertical-align:top;border-top:0;border-right:0;border-bottom:0;border-left:0" width="100%"><table border="0" cellpadding="10" cellspacing="0" class="text_block block-1" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:14px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:16.8px;color:#000;line-height:1.2"><p style="margin:0;text-align:center;mso-line-height-alt:16.8px"><span style="font-size:24px;"><strong>How to make it super easy for someone to refer your business</strong></span></p></div></div></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="text_block block-2" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad" style="padding-bottom:10px;padding-left:20px;padding-right:20px;padding-top:10px"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:12px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:18px;color:#000;line-height:1.5"><p style="margin:0;font-size:16px;text-align:left;mso-line-height-alt:24px">
<span style="font-size:16px;">Hey {% if customer.firstName != blank %}{% else %}there{% endif %},</span></p><p style="margin:0;font-size:16px;text-align:left;mso-line-height-alt:18px"> </p><p style="margin:0;font-size:16px;text-align:left;mso-line-height-alt:24px"><span style="font-size:16px;">Managing our finances can be high-stress, but when we set aside just a little time to wrap our heads around them, it can feel immensely comforting. </span></p><p style="margin:0;font-size:16px;text-align:left;mso-line-height-alt:18px"> </p><p style="margin:0;font-size:16px;text-align:left;mso-line-height-alt:24px"><span style="font-size:16px;">We’d love to see you at our free 1-hour event, <a href="http://email.runpollen.com/e/c/eyJlIjoxMjU2ODEsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL3d3dy5ydW5wb2xsZW4uY29tL2JlbmppP3V0bV9jYW1wYWlnbj01JTJGMTYrV2FpdGxpc3QrTmV3c2xldHRlclx1MDAyNnV0bV9jb250ZW50PTUlMkYxNit3YWl0bGlzdCtuZXdzbGV0dGVyXHUwMDI2dXRtX21lZGl1bT1lbWFpbF9hY3Rpb25cdTAwMjZ1dG1fc291cmNlPWN1c3RvbWVyLmlvIiwidCI6MTcwOTMyODExOH0/329bbc8eaa587d705130ee0b487d241aa5df46982c6eba90b15f7a240e886424" style="text-decoration: underline; color: #343446;"><strong>Conquer Your Freelancer Finances</strong></a>, on Wednesday, May 17th at 10am PT / 1pm ET.</span></p><p style="margin:0;font-size:16px;text-align:left;mso-line-height-alt:18px"> </p><p style="margin:0;font-size:16px;text-align:left;mso-line-height-alt:24px">
<span style="font-size:16px;">Mohammed Asaduallah, Founder & CEO of <a href="http://email.runpollen.com/e/c/eyJlIjoxMjU2ODEsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL3d3dy5iZXR0ZXJ3aXRoYmVuamkuY29tLz91dG1fY2FtcGFpZ249NSUyRjE2K1dhaXRsaXN0K05ld3NsZXR0ZXJcdTAwMjZ1dG1fY29udGVudD01JTJGMTYrd2FpdGxpc3QrbmV3c2xldHRlclx1MDAyNnV0bV9tZWRpdW09ZW1haWxfYWN0aW9uXHUwMDI2dXRtX3NvdXJjZT1jdXN0b21lci5pbyIsInQiOjE3MDkzMjgxMTh9/73e7d72cbbbd48c9608d29026482e0b7259283fbe42238379fd620d8e75fdbdb" style="text-decoration: underline; color: #343446;">Benji</a>, will be sharing his advice on understanding your expenses, guilt free ways to spend your savings, and how you might be holding yourself back from making more money.</span></p><p style="margin:0;font-size:16px;text-align:left;mso-line-height-alt:18px"> </p><p style="margin:0;font-size:16px;text-align:left;mso-line-height-alt:24px"><span style="font-size:16px;"><a href="http://email.runpollen.com/e/c/eyJlIjoxMjU2ODEsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL3d3dy5ydW5wb2xsZW4uY29tL2JlbmppP3V0bV9jYW1wYWlnbj01JTJGMTYrV2FpdGxpc3QrTmV3c2xldHRlclx1MDAyNnV0bV9jb250ZW50PTUlMkYxNit3YWl0bGlzdCtuZXdzbGV0dGVyXHUwMDI2dXRtX21lZGl1bT1lbWFpbF9hY3Rpb25cdTAwMjZ1dG1fc291cmNlPWN1c3RvbWVyLmlvIiwidCI6MTcwOTMyODExOH0/329bbc8eaa587d705130ee0b487d241aa5df46982c6eba90b15f7a240e886424" style="text-decoration: underline; color: #343446;">Register to attend here</a>.</span></p><p style="margin:0;font-size:16px;text-align:left;mso-line-height-alt:18px"> </p><p style="margin:0;font-size:16px;text-align:left;mso-line-height-alt:24px"><span style="font-size:16px;">Hillary</span><br>
<span style="font-size:16px;"><em>Pollen CEO & Founder</em></span></p><p style="margin:0;font-size:16px;text-align:left;mso-line-height-alt:18px"> </p><p style="margin:0;font-size:16px;text-align:left;mso-line-height-alt:24px"><span style="font-size:16px;">P.S. For more events like these, <a href="http://email.runpollen.com/e/c/eyJlIjoxMjU2ODEsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL3BvbGxlbmNhcmVlcnMudHlwZWZvcm0uY29tL3RvL2FMQ2Q3ejVtP3V0bV9jYW1wYWlnbj01JTJGMTYrV2FpdGxpc3QrTmV3c2xldHRlclx1MDAyNnV0bV9jb250ZW50PTUlMkYxNit3YWl0bGlzdCtuZXdzbGV0dGVyXHUwMDI2dXRtX21lZGl1bT1lbWFpbF9hY3Rpb25cdTAwMjZ1dG1fc291cmNlPWN1c3RvbWVyLmlvI2VtYWlsPSU3QiU3QmN1c3RvbWVyLmVtYWlsJTdEJTdEIiwidCI6MTcwOTMyODExOH0/2d0460b696438df15636b186f5fad1425d411c2f944daa6488cfb06a1181bb54" style="text-decoration: underline; color: #343446;">apply for early access</a> to Pollen’s membership. </span></p></div></div></td></tr>
</tbody></table><table border="0" cellpadding="10" cellspacing="0" class="divider_block block-3" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="pad"><div align="center" class="alignment"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="divider_inner" style="font-size:1px;line-height:1px;border-top:1px solid #bbb"><span> </span></td></tr></tbody></table></div></td>
</tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="text_block block-4" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad" style="padding-bottom:10px;padding-left:20px;padding-right:20px;padding-top:10px"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:12px;mso-line-height-alt:18px;color:#000;line-height:1.5;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif"><p style="margin:0;mso-line-height-alt:24px"><span style="font-size:16px;"><strong>Many freelancers aim to build a business with a sales pipeline based on referrals. This week, we’re going to look at creating a set of operations to make it easy for your network to refer you.</strong></span></p></div></div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table align="center" border="0" cellpadding="0" cellspacing="0" class="row row-3" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#f6f2ee" width="100%"><tbody><tr><td><table align="center" border="0" cellpadding="0" cellspacing="0" class="row-content stack" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;border-radius:0;color:#000;width:500px" width="500"><tbody><tr><td class="column column-1" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:5px;padding-top:5px;vertical-align:top;border-top:0;border-right:0;border-bottom:0;border-left:0" width="66.66666666666667%"><table border="0" cellpadding="0" cellspacing="0" class="text_block block-1" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad" style="padding-bottom:10px;padding-left:20px;padding-right:20px;padding-top:10px"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:12px;mso-line-height-alt:18px;color:#000;line-height:1.5;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif"><p style="margin:0;mso-line-height-alt:24px">
<span style="font-size:16px;"><strong><em>This newsletter is excerpted and edited from </em></strong><a href="http://email.runpollen.com/e/c/eyJlIjoxMjU2ODEsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL3d3dy5zdGVmYW5wYWxpb3MuY29tLz91dG1fY2FtcGFpZ249NSUyRjE2K1dhaXRsaXN0K05ld3NsZXR0ZXJcdTAwMjZ1dG1fY29udGVudD01JTJGMTYrd2FpdGxpc3QrbmV3c2xldHRlclx1MDAyNnV0bV9tZWRpdW09ZW1haWxfYWN0aW9uXHUwMDI2dXRtX3NvdXJjZT1jdXN0b21lci5pbyIsInQiOjE3MDkzMjgxMTh9/a0cc5c37ab2c9fd267b0ee4a23aec67f3d3b9534841dd1392e4ba44d74737c4a" style="text-decoration: underline; color: #343446;"><strong><em>Stefan Palios</em></strong></a><strong><em>’ Pollen playbook </em><em>Get New Clients Through Referrals</em></strong><a href="http://email.runpollen.com/e/c/eyJlIjoxMjU2ODEsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL2FwcC5ydW5wb2xsZW4uY29tL3BsYXlib29rcy81ZDEwZDQzMy00ODhhLTQ3ZmUtODQ0NS1lMWQ1MDEwMTc5MDg_dXRtX2NhbXBhaWduPTUlMkYxNitXYWl0bGlzdCtOZXdzbGV0dGVyXHUwMDI2dXRtX2NvbnRlbnQ9NSUyRjE2K3dhaXRsaXN0K25ld3NsZXR0ZXJcdTAwMjZ1dG1fbWVkaXVtPWVtYWlsX2FjdGlvblx1MDAyNnV0bV9zb3VyY2U9Y3VzdG9tZXIuaW8iLCJ0IjoxNzA5MzI4MTE4fQ/473ea6f3fe62436c111302e2fef15b94986cb59487c2df0f53471c0654772217" style="text-decoration: underline; color: #343446;"></a><strong><em>.</em></strong></span>
</p></div></div></td></tr></tbody></table></td><td class="column column-2" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:5px;padding-top:5px;vertical-align:top;border-top:0;border-right:0;border-bottom:0;border-left:0" width="33.333333333333336%"><table border="0" cellpadding="0" cellspacing="0" class="image_block block-1" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="pad" style="padding-bottom:10px;padding-right:20px;width:100%;padding-left:0"><div align="center" class="alignment" style="line-height:10px"><img src="https://userimg-bee.customeriomail.com/images/client-env-125681/Instructors/Group%20139.png" style="display:block;height:auto;border:0;width:133px;max-width:100%" width="133"></div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table align="center" border="0" cellpadding="0" cellspacing="0" class="row row-4" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#f6f2ee" width="100%"><tbody><tr><td><table align="center" border="0" cellpadding="0" cellspacing="0" class="row-content stack" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;color:#343446;width:500px" width="500"><tbody><tr><td class="column column-1" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:5px;padding-top:5px;vertical-align:top;border-top:0;border-right:0;border-bottom:0;border-left:0" width="100%"><table border="0" cellpadding="0" cellspacing="0" class="text_block block-1" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad" style="padding-bottom:10px;padding-left:20px;padding-right:20px;padding-top:10px"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:12px;mso-line-height-alt:18px;color:#000;line-height:1.5;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif"><p style="margin:0;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;"><strong>Keep reading to get Stefan’s templates for:</strong></span></p><ul style="line-height:1.5;mso-line-height-alt:24px;font-size:16px"><li><span style="font-size:16px;">An effective intro blurb</span></li><li>A referral email that converts</li><li>Setting up a calendar automation tool</li></ul></div></div></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="divider_block block-2" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="pad"><div align="center" class="alignment"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="divider_inner" style="font-size:1px;line-height:1px;border-top:1px solid #bbb"><span> </span></td></tr></tbody></table></div></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="text_block block-3" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad" style="padding-bottom:10px;padding-left:20px;padding-right:20px;padding-top:10px"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:12px;mso-line-height-alt:18px;color:#000;line-height:1.5;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif"><p style="margin:0;mso-line-height-alt:30px"><span style="font-size:20px;"><strong>🤝</strong><strong> How to make referrals an easy option</strong></span></p></div></div></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="text_block block-4" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
<tbody><tr><td class="pad" style="padding-bottom:10px;padding-left:20px;padding-right:20px;padding-top:10px"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:12px;mso-line-height-alt:18px;color:#000;line-height:1.5;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif"><p style="margin:0;font-size:16px;mso-line-height-alt:24px">
<span style="font-size:16px;">Let’s discuss a hypothetical scenario. Say you’re chatting to your good friend Harry. Harry says, “Hey, do you have any bandwidth? One of my contacts, Bill, is looking for a freelance business coach.”</span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px"> </p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;">There are two ways to answer this question:</span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px"> </p><p style="margin:0;font-size:16px;margin-left:40px;mso-line-height-alt:24px"><span style="font-size:16px;">Option A: “Yeah, sure! Tell him I’m a great coach. I’ve got tons of testimonials available. And let me know what times work best for him to chat with me.”</span></p><p style="margin:0;font-size:16px;margin-left:40px;mso-line-height-alt:18px"> </p><p style="margin:0;font-size:16px;margin-left:40px;mso-line-height-alt:24px"><span style="font-size:16px;">Harry: “Great, thanks! I’ll let you know what Bill says.”</span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px"> </p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;">A few weeks go by, and no word from Harry or Bill. What could you have done better? Let’s look at Option B.</span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px"> </p><p style="margin:0;font-size:16px;margin-left:40px;mso-line-height-alt:24px"><span style="font-size:16px;">Option B: “Yeah, thanks! I’d really appreciate that. Here’s an intro script you can use when you email him my contact info. If he wants to chat, I’m available on X, Y, and Z times. Here’s my scheduling link if none of those times work.”</span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px"> </p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;">The next day, you get a call from Bill. Can you spot the differences? </span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px"> </p><p style="margin:0;font-size:16px;mso-line-height-alt:24px">
<span style="font-size:16px;">In Option B, <span style="background-color:#ffdf8f;">you made it easy for Harry and Bill to take the actions you wanted</span>. You removed all possible friction and set up the situation so it was simple for Harry to give Bill the relevant info, and simple for Bill to contact me. </span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px"> </p><p style="margin:0;font-size:16px;mso-line-height-alt:24px">
<span style="font-size:16px;">Conversely, in Option A, there were tons of possible friction points. </span></p><ul style="line-height:1.5;mso-line-height-alt:24px;font-size:16px"><li><span style="font-size:16px;">Harry might not know exactly how to describe you – remember Step Two? </span></li><li>Plus, he might forget to send the email to Bill.</li><li>If Harry did send the email, Bill might be interested in booking a call…</li><li>…But he’d have to check his calendar, cross-reference it, and let Harry know…</li><li>…And Harry would then have to pass that info to you.</li><li>By this time Bill has forgotten who you are or what you do!</li></ul><p style="margin:0;font-size:16px;mso-line-height-alt:24px">
<span style="font-size:16px;"><span style="background-color:#ffdf8f;">Solution: reduce the cognitive load of both your network referrer and the potential new lead.</span> You want to make your desired outcome the easy, simple choice.</span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px"> </p><p style="margin:0;font-size:16px;mso-line-height-alt:24px">
<span style="font-size:16px;">What you can do is think of the action you want both parties to take, and do everything you can to make that as easy as possible.</span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px"> </p><p style="margin:0;font-size:16px;margin-left:40px;mso-line-height-alt:24px"><span style="font-size:16px;">Example: Don’t say, “what time works for you?” Instead, proactively share a few times and include a calendar booking link like Calendly.</span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px"> </p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;">When drafting your referral request, keep in mind:</span></p><ul style="line-height:1.5;mso-line-height-alt:24px;font-size:16px"><li><span style="font-size:16px;">Did you show gratitude? </span></li><li>Did you quickly define what you do, and what problems you solve?</li><li>
Did you include your intro email? (More on that below)</li><li>Have you done everything in your power to make a referral easy?</li></ul></div></div></td></tr></tbody></table><table border="0" cellpadding="10" cellspacing="0" class="image_block block-5" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="pad"><div align="center" class="alignment" style="line-height:10px"><img src="https://userimg-assets.customeriomail.com/images/client-env-125681/1684177199580_make%20referrals%20easy%20-%20Pollen_01H0GCH8ND0P6DK648PCG0G6YM.png" style="display:block;height:auto;border:0;width:200px;max-width:100%" width="200"></div></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="text_block block-6" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad" style="padding-bottom:10px;padding-left:20px;padding-right:20px;padding-top:10px"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:12px;mso-line-height-alt:18px;color:#000;line-height:1.5;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif"><p style="margin:0;mso-line-height-alt:30px"><span style="font-size:20px;"><strong>📧</strong><strong> Draft an intro blurb email</strong></span></p></div></div></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="text_block block-7" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad" style="padding-bottom:10px;padding-left:20px;padding-right:20px;padding-top:10px"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:12px;mso-line-height-alt:18px;color:#000;line-height:1.5;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif"><p style="margin:0;font-size:16px;mso-line-height-alt:24px">
<span style="font-size:16px;">In the example above, you sent your network contact Harry a script he could send right on to Bill for maximum ease. You want to have one of those handy in case anyone in your network wants to introduce you.</span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px"> </p><p style="margin:0;font-size:16px;mso-line-height-alt:24px">
<span style="font-size:16px;">Every good intro blurb has just two important elements: your one-liner (which the full Pollen playbook can help you create), and a link to your website.</span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px"> </p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;">Here’s a template you can modify for your own:</span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px"> </p><p style="margin:0;font-size:16px;margin-left:40px;mso-line-height-alt:24px"><span style="font-size:16px;">Hi [potential client name],</span></p><p style="margin:0;font-size:16px;margin-left:40px;mso-line-height-alt:18px"> </p><p style="margin:0;font-size:16px;margin-left:40px;mso-line-height-alt:24px"><span style="font-size:16px;">Please allow me to introduce you to [freelancer name], a freelance [type of freelancing] who I think could help you out with your [problem] needs. </span></p>
<p style="margin:0;font-size:16px;margin-left:40px;mso-line-height-alt:18px"> </p><p style="margin:0;font-size:16px;margin-left:40px;mso-line-height-alt:24px"><span style="font-size:16px;">I’ll leave it to [freelancer name] to reach out to you to schedule a call to learn more about your needs and see if [pronoun] is a fit.</span></p><p style="margin:0;font-size:16px;margin-left:40px;mso-line-height-alt:18px"> </p><p style="margin:0;font-size:16px;margin-left:40px;mso-line-height-alt:24px"><span style="font-size:16px;">Best,</span></p><p style="margin:0;font-size:16px;margin-left:40px;mso-line-height-alt:24px"><span style="font-size:16px;">[Name of person making intro]</span></p><p style="margin:0;font-size:16px;margin-left:40px;mso-line-height-alt:18px"> </p><p style="margin:0;font-size:16px;mso-line-height-alt:24px">
<span style="font-size:16px;">Here’s an example of what Stefan’s would look like:</span></p><p style="margin:0;font-size:16px;margin-left:40px;mso-line-height-alt:18px"> </p><p style="margin:0;font-size:16px;margin-left:40px;mso-line-height-alt:24px"><span style="font-size:16px;">Hi Sam...</span></p></div></div></td></tr></tbody></table><table border="0" cellpadding="10" cellspacing="0" class="divider_block block-8" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr>
<td class="pad"><div align="center" class="alignment"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="divider_inner" style="font-size:1px;line-height:1px;border-top:1px solid #bbb"><span> </span></td></tr></tbody></table></div></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="text_block block-9" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad" style="padding-bottom:10px;padding-left:20px;padding-right:20px;padding-top:10px"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:12px;mso-line-height-alt:18px;color:#000;line-height:1.5;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif"><p style="margin:0;text-align:center;mso-line-height-alt:30px">
<span style="font-size:20px;"><strong>Apply for Pollen's membership to read the rest</strong></span></p></div></div></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="paragraph_block block-10" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad" style="padding-bottom:10px;padding-left:20px;padding-right:20px;padding-top:10px"><div style="color:#000;direction:ltr;font-family:Arial,Helvetica Neue,Helvetica,sans-serif;font-size:16px;font-weight:400;letter-spacing:0;line-height:150%;text-align:center;mso-line-height-alt:24px"><p style="margin:0">Apply for early access to Pollen's membership program, which includes community discussions, AMAs with mentors, job postings, step-by-step playbooks, and more.<a href="http://email.runpollen.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" style="text-decoration: underline; color:
#343446;"></a></p>
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