October 10, 2023
How to inject your personality and do more effective outreach
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<span style="font-size:16px;">👋 Welcome to the Pollen newsletter, where we share in depth tactics and best practices for your independent business.</span></p><p style="margin:0;font-size:16px;text-align:center;mso-line-height-alt:18px"> </p><p style="margin:0;font-size:16px;text-align:center;mso-line-height-alt:24px">
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<span style="font-size:16px;">Let’s grab some actionable tips on promoting your business, from some of our mentor-written playbooks.</span></p></div></div></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="text_block block-3" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad" style="padding-bottom:10px;padding-left:20px;padding-right:20px;padding-top:10px"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:12px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:18px;color:#000;line-height:1.5"><p style="margin:0;mso-line-height-alt:30px"><span style="font-size:20px;"><strong>1. Grow your audience and impact with social media</strong></span></p></div></div></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="text_block block-4" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad" style="padding-bottom:10px;padding-left:20px;padding-right:20px;padding-top:10px"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:12px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:18px;color:#000;line-height:1.5"><p style="margin:0;font-size:16px;mso-line-height-alt:24px">
For any independent, social media matters. Social media can feel incredibly intimidating, and a lot of creatives feel like it’s essentially competing for “likes.” But social media can also help clients find you easier as well as help you expand your audience and build community with other creatives. <span style="background-color:#ffdf8f;">So instead of feeling like a sell-out for developing a social media presence, think of it as building a village. A village that will inspire and amplify your work, lead you to opportunity and make running your own business more lucrative. </span>
</p></div></div></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="image_block block-5" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="pad" style="width:100%;padding-right:0;padding-left:0"><div align="center" class="alignment" style="line-height:10px"><img src="https://userimg-assets.customeriomail.com/images/client-env-125681/1696834132746_selfie-3_01HC9K46ZDC9D1NAZS7Q0TDP00.png" style="display:block;height:auto;border:0;max-width:300px;width:100%" width="300"></div></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="text_block block-6" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad" style="padding-bottom:10px;padding-left:20px;padding-right:20px;padding-top:10px"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:12px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:18px;color:#000;line-height:1.5"><p style="margin:0;font-size:16px;mso-line-height-alt:24px">
<span style="font-size:16px;">If you’re writing or offering strategy, clients often want to know how relevant your voice is. Think about it — would you want to work for a client that you couldn’t find anywhere online? That didn’t have a social media presence? Whose founders and team members were nameless or impossible to learn about? <em>Nope. </em></span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px"> </p><p style="margin:0;font-size:16px;mso-line-height-alt:24px">
<span style="font-size:16px;">Developing an online presence allows clients to learn just as much about you as you want to know about them.</span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px"> </p><p style="margin:0;font-size:16px;mso-line-height-alt:24px">
<span style="font-size:16px;background-color:#ffdf8f;">You don’t have to be famous or have a ton of followers to have SEO relevance, the goal is for the information people see when they look you up to reflect your goals as an independent. </span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px"> </p><p style="margin:0;font-size:16px;mso-line-height-alt:24px">
<span style="font-size:16px;">Google yourself from an incognito browser window and see what comes up. Check to see if the following things can be found:</span></p><ul style="line-height:1.5;mso-line-height-alt:24px;font-size:16px"><li><span style="font-size:16px;">Your name and city.</span></li><li><span style="font-size:16px;">What services you offer</span></li><li><span style="font-size:16px;">At least one social media page</span></li></ul><p style="margin:0;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;">Adding these details to your social media profile is pretty easy. Just navigate to your profile and select the “edit profile” option. Update your location or add it to a simple bio, i.e., “Brooklyn-based writer and editor.”</span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px"> </p><p style="margin:0;font-size:16px;mso-line-height-alt:24px">
<span style="font-size:16px;"><strong>Get more writer-focused advice in <a class="" href="http://email.runpollen.com/e/c/eyJlIjoxMjU2ODEsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL2JsYWNrYXNobGV5LmNvbS8_dXRtX2NhbXBhaWduPTEwJTJGMTArV2FpdGxpc3QrTmV3c2xldHRlclx1MDAyNnV0bV9jb250ZW50PTEwJTJGMTArd2FpdGxpc3QrbmV3c2xldHRlclx1MDAyNnV0bV9tZWRpdW09ZW1haWxfYWN0aW9uXHUwMDI2dXRtX3NvdXJjZT1jdXN0b21lci5pbyIsInQiOjE3MDc5NDY5OTJ9/c2269c78b4cfcce7a4a07de1d0b6a3bfea1b1623905629f06d7c33cdfb2a0d98" rel="noopener" style="text-decoration: underline; color: #343446;" target="_blank">Ashley Simpo</a>’s Pollen playbook <em>Stand Out When Pitching Editors</em></strong><a href="http://email.runpollen.com/e/c/eyJlIjoxMjU2ODEsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL2FwcC5ydW5wb2xsZW4uY29tL3BsYXlib29rcy8yYWVlOTRhMi0xYzlkLTQ4YjYtODcxOS0yN2JkYzc4YWU1NjE_dXRtX2NhbXBhaWduPTEwJTJGMTArV2FpdGxpc3QrTmV3c2xldHRlclx1MDAyNnV0bV9jb250ZW50PTEwJTJGMTArd2FpdGxpc3QrbmV3c2xldHRlclx1MDAyNnV0bV9tZWRpdW09ZW1haWxfYWN0aW9uXHUwMDI2dXRtX3NvdXJjZT1jdXN0b21lci5pbyIsInQiOjE3MDc5NDY5OTJ9/94aaa261bec80ed71512e4b2a11af984fc1f49949bc7d2d9ac72a65dc830bb08" style="text-decoration: underline; color: #343446;"></a><strong>.</strong></span></p></div></div></td></tr></tbody></table><table border="0" cellpadding="10" cellspacing="0" class="divider_block block-7" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="pad"><div align="center" class="alignment"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="divider_inner" style="font-size:1px;line-height:1px;border-top:1px solid #bbb"><span> </span></td></tr></tbody></table></div></td></tr></tbody></table>
<table border="0" cellpadding="0" cellspacing="0" class="text_block block-8" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad" style="padding-bottom:10px;padding-left:20px;padding-right:20px;padding-top:10px"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:12px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:18px;color:#000;line-height:1.5"><p style="margin:0;mso-line-height-alt:30px"><span style="font-size:20px;"><strong>2. Use PIERS to inject personality into your profile</strong></span></p></div></div></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="text_block block-9" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad" style="padding-bottom:10px;padding-left:20px;padding-right:20px;padding-top:10px"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:12px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:18px;color:#000;line-height:1.5"><p style="margin:0;font-size:16px;mso-line-height-alt:24px">To be able to show other people online who you are, you need to understand yourself very well. You can use the PIERS framework (Principles, Interests, Exceptions, Reluctances, Strengths) to help you discover things you don't know about yourself. </p></div>
</div></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="image_block block-10" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="pad" style="width:100%"><div align="center" class="alignment" style="line-height:10px"><img src="https://userimg-assets.customeriomail.com/images/client-env-125681/1696834274206_all_piers_01HC9K8H2BQQTGHYQFAK9NC9QX.png" style="display:block;height:auto;border:0;max-width:500px;width:100%" width="500">
</div></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="text_block block-11" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad" style="padding-bottom:10px;padding-left:20px;padding-right:20px;padding-top:10px"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:12px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:18px;color:#000;line-height:1.5"><p style="margin:0;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;">PIERS helps you dig deep to find core things about yourself that you know innately but don’t necessarily know consciously.</span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px"> </p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;"><strong>P=Principles</strong></span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px"> </p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;">The goal is to uncover the things you care about that make you stand out in a crowd. Things that get you out of bed in the morning; that you think about as you go about your day; and that you’re still thinking about when you fall asleep. </span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px"> </p><p style="margin:0;font-size:16px;mso-line-height-alt:24px">
<span style="font-size:16px;"><strong>I=Interests</strong></span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px"> </p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;">This is where you show the audience that you’re a real person and not just pixels on a screen. It’s an opportunity for you to give them something to <em>connect</em> with beyond what you do for work. </span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px"> </p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;"><strong>E=Exceptions</strong></span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px"> </p><p style="margin:0;font-size:16px;mso-line-height-alt:24px">
<span style="font-size:16px;">I.e. the surprise element that <em>wows</em> people. What makes you different? What makes you quirky? Your Principles and Interests are important, of course, but this is the part of PIERS that makes you stand out.</span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px"> </p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;"><strong>R=Reluctances</strong></span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px"> </p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;">This is about who you <em>aren’t</em>. Or, more specifically, who you don't want to be and what you don’t want to do. </span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px"> </p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;"><strong>S=Strengths</strong></span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px"> </p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;">It’s time to brag about yourself! Talking about our Strengths might be the scariest step because self-doubt and imposter syndrome affect all of us. </span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px"> </p><p style="margin:0;font-size:16px;mso-line-height-alt:24px">
<span style="font-size:16px;"><strong>Dive deeper into the framework in <a href="http://email.runpollen.com/e/c/eyJlIjoxMjU2ODEsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL2tldm9uY2hldW5nLmNvbS8_dXRtX2NhbXBhaWduPTEwJTJGMTArV2FpdGxpc3QrTmV3c2xldHRlclx1MDAyNnV0bV9jb250ZW50PTEwJTJGMTArd2FpdGxpc3QrbmV3c2xldHRlclx1MDAyNnV0bV9tZWRpdW09ZW1haWxfYWN0aW9uXHUwMDI2dXRtX3NvdXJjZT1jdXN0b21lci5pbyIsInQiOjE3MDc5NDY5OTJ9/bd7ca282e4ffe7576c70011ac84956e5347a17ea49fbec501f818cd24747491c" rel="noopener" style="text-decoration: underline; color: #343446;" target="_blank">Kevon Cheung</a>’s Pollen playbook </strong><strong><em>Generate Leads with Twitter</em></strong><strong><em>.</em></strong></span></p></div></div></td></tr></tbody></table><table border="0" cellpadding="10" cellspacing="0" class="divider_block block-12" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="pad"><div align="center" class="alignment"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="divider_inner" style="font-size:1px;line-height:1px;border-top:1px solid #bbb"><span> </span></td></tr></tbody></table></div></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="text_block block-13" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad" style="padding-bottom:10px;padding-left:20px;padding-right:20px;padding-top:10px"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:12px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:18px;color:#000;line-height:1.5"><p style="margin:0;mso-line-height-alt:30px">
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