April 25, 2023
How to build a continuing education package
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Hey {% if customer.firstName != blank %}{% else %}there{% endif %},</p><p style="margin:0;font-size:16px;text-align:left;mso-line-height-alt:18px"> </p><p style="margin:0;mso-line-height-alt:24px"><span style="font-size:16px;">Have you applied yet to Pollen’s membership for early access? If accepted, you get access to our curated community of fellow freelancers, dozens of playbooks, as well as coaching, events, and more.</span></p><p style="margin:0;mso-line-height-alt:18px"> </p><p style="margin:0;font-size:16px;text-align:left;mso-line-height-alt:24px">To apply, fill out <a href="http://email.runpollen.com/e/c/eyJlIjoxMjU2ODEsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL3BvbGxlbmNhcmVlcnMudHlwZWZvcm0uY29tL3RvL2FMQ2Q3ejVtP3V0bV9jYW1wYWlnbj00JTJGMjUrV2FpdGxpc3QrTmV3c2xldHRlclx1MDAyNnV0bV9jb250ZW50PTQlMkYyNSt3YWl0bGlzdCtuZXdzbGV0dGVyXHUwMDI2dXRtX21lZGl1bT1lbWFpbF9hY3Rpb25cdTAwMjZ1dG1fc291cmNlPWN1c3RvbWVyLmlvI2VtYWlsPSU3QiU3QmN1c3RvbWVyLmVtYWlsJTdEJTdEIiwidCI6MTcwOTMyODM0NH0/c1345ed24e4e55a517c8cab8ddbfb5bc38c4aafbddab4940027684e1f1fb4b29" rel="noopener" style="text-decoration: underline; color: #343446;" target="_blank">the application</a> and we’ll be in touch with next steps.</p><p style="margin:0;font-size:16px;text-align:left;mso-line-height-alt:18px"> </p><p style="margin:0;font-size:16px;text-align:left;mso-line-height-alt:24px">Hillary<br><em>Pollen CEO & Founder</em></p></div></div></td></tr></tbody></table><table border="0" cellpadding="10" cellspacing="0" class="button_block block-3" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="pad"><div align="center" class="alignment"> <a href="http://email.runpollen.com/e/c/eyJlIjoxMjU2ODEsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL3BvbGxlbmNhcmVlcnMudHlwZWZvcm0uY29tL3RvL2FMQ2Q3ejVtP3V0bV9jYW1wYWlnbj00JTJGMjUrV2FpdGxpc3QrTmV3c2xldHRlclx1MDAyNnV0bV9jb250ZW50PTQlMkYyNSt3YWl0bGlzdCtuZXdzbGV0dGVyXHUwMDI2dXRtX21lZGl1bT1lbWFpbF9hY3Rpb25cdTAwMjZ1dG1fc291cmNlPWN1c3RvbWVyLmlvI2VtYWlsPSU3QiU3QmN1c3RvbWVyLmVtYWlsJTdEJTdEIiwidCI6MTcwOTMyODM0NH0/c1345ed24e4e55a517c8cab8ddbfb5bc38c4aafbddab4940027684e1f1fb4b29" style="text-decoration:none;display:inline-block;color:#ffffff;background-color:#000000;border-radius:9px;width:auto;border-top:0px solid transparent;font-weight:400;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;padding-top:5px;padding-bottom:5px;font-family:Arial, Helvetica Neue, Helvetica, sans-serif;font-size:14px;text-align:center;mso-border-alt:none;word-break:keep-all;" target="_blank"><span style="padding-left:20px;padding-right:20px;font-size:14px;display:inline-block;letter-spacing:1px;"><span dir="ltr" style="word-break: break-word; line-height: 28px;">Apply Now</span></span></a>
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<span style="font-size:16px;"><strong>When you’re your own boss, you can give yourself a promotion. This week, we’re looking at one of the best ways to upskill: continuing education. We’ll determine priorities, how much to spend, and how to build a continuing education package that’ll boost your offering.</strong></span></p></div></div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table align="center" border="0" cellpadding="0" cellspacing="0" class="row row-3" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#f6f2ee" width="100%"><tbody><tr><td><table align="center" border="0" cellpadding="0" cellspacing="0" class="row-content stack" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;border-radius:0;color:#000;width:500px" width="500"><tbody><tr><td class="column column-1" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:5px;padding-top:5px;vertical-align:top;border-top:0;border-right:0;border-bottom:0;border-left:0" width="66.66666666666667%"><table border="0" cellpadding="0" cellspacing="0" class="text_block block-1" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad" style="padding-bottom:10px;padding-left:20px;padding-right:20px;padding-top:10px"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:12px;mso-line-height-alt:18px;color:#000;line-height:1.5;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif"><p style="margin:0;font-size:16px;mso-line-height-alt:24px">
<span style="font-size:16px;"><strong><em>This newsletter is excerpted and edited from </em></strong><a href="http://email.runpollen.com/e/c/eyJlIjoxMjU2ODEsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwOi8vd3d3Lnd1ZGFueWFuLmNvbS8_dXRtX2NhbXBhaWduPTQlMkYyNStXYWl0bGlzdCtOZXdzbGV0dGVyXHUwMDI2dXRtX2NvbnRlbnQ9NCUyRjI1K3dhaXRsaXN0K25ld3NsZXR0ZXJcdTAwMjZ1dG1fbWVkaXVtPWVtYWlsX2FjdGlvblx1MDAyNnV0bV9zb3VyY2U9Y3VzdG9tZXIuaW8iLCJ0IjoxNzA5MzI4MzQ0fQ/8555cabad87617766a23688178466b6dc406c80c392d95e1e292429a265899c9" style="text-decoration: underline; color: #343446;"><strong><em>Wudan Yan</em></strong></a><strong><em>’s playbook Set Up PTO, Insurance, Savings, and Education Benefits</em></strong><a href="http://email.runpollen.com/e/c/eyJlIjoxMjU2ODEsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL2FwcC5ydW5wb2xsZW4uY29tL3BsYXlib29rcy81YTU3MDZlOC1kY2UwLTQ5NjEtYWIxZC03MWY3ODE5YjE5YTQ_dXRtX2NhbXBhaWduPTQlMkYyNStXYWl0bGlzdCtOZXdzbGV0dGVyXHUwMDI2dXRtX2NvbnRlbnQ9NCUyRjI1K3dhaXRsaXN0K25ld3NsZXR0ZXJcdTAwMjZ1dG1fbWVkaXVtPWVtYWlsX2FjdGlvblx1MDAyNnV0bV9zb3VyY2U9Y3VzdG9tZXIuaW8iLCJ0IjoxNzA5MzI4MzQ0fQ/c31e97d8078f46d146685e5dada55650e29ead0e879a16a6a1cff058634c822e" rel="noopener" style="text-decoration: underline; color: #343446;" target="_blank"></a><strong><em>. </em></strong></span>
</p></div></div></td></tr></tbody></table></td><td class="column column-2" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:5px;padding-top:5px;vertical-align:top;border-top:0;border-right:0;border-bottom:0;border-left:0" width="33.333333333333336%"><table border="0" cellpadding="0" cellspacing="0" class="image_block block-1" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="pad" style="padding-bottom:10px;padding-right:10px;width:100%;padding-left:0"><div align="center" class="alignment" style="line-height:10px"><img src="https://userimg-bee.customeriomail.com/images/client-env-125681/Group%20133%20%282%29.png" style="display:block;height:auto;border:0;width:142px;max-width:100%" width="142"></div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table align="center" border="0" cellpadding="0" cellspacing="0" class="row row-4" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#f6f2ee" width="100%"><tbody><tr><td><table align="center" border="0" cellpadding="0" cellspacing="0" class="row-content stack" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;color:#343446;width:500px" width="500"><tbody><tr><td class="column column-1" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:5px;padding-top:5px;vertical-align:top;border-top:0;border-right:0;border-bottom:0;border-left:0" width="100%"><table border="0" cellpadding="0" cellspacing="0" class="divider_block block-1" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="pad"><div align="center" class="alignment"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="divider_inner" style="font-size:1px;line-height:1px;border-top:1px solid #bbb"><span> </span></td></tr></tbody></table></div></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="text_block block-2" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad" style="padding-bottom:10px;padding-left:20px;padding-right:20px;padding-top:10px"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:12px;mso-line-height-alt:18px;color:#000;line-height:1.5;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif"><p style="margin:0;font-size:16px;mso-line-height-alt:24px">
<span style="font-size:16px;">If you want to continue gaining new skills and accelerating your career – or even having the freedom to change the trajectory – it’s important to upskill. <span style="background-color:#ffdf8f;">As a freelancer, you’re in charge of your professional advancement.</span></span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px"> </p><p style="margin:0;font-size:16px;mso-line-height-alt:24px">
<span style="font-size:16px;">Staying ahead of the curve allows you to be even more valuable to clients as time goes on and gives you grounds to give yourself a promotion by raising your rates. </span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px"> </p><p style="margin:0;font-size:16px;mso-line-height-alt:24px">
<span style="font-size:16px;">To get there, you’ll want to self-identify the areas for improvement and upskill accordingly. For example, you might want to improve your business coaching or break into podcasting.</span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px"> </p><p style="margin:0;font-size:16px;mso-line-height-alt:30px"><span style="font-size:20px;"><strong>📖 Make your plan to get that promotion</strong></span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px"> </p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;">There are so many different ways to upskill yourself, including:</span></p></div></div></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="image_block block-3" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="pad" style="width:100%;padding-right:0;padding-left:0"><div align="center" class="alignment" style="line-height:10px"><img class="big" src="https://userimg-assets.customeriomail.com/images/client-env-125681/editor_images/b24343f7-06cf-4402-91a9-d7171a7b2f50-01GYDQ9VB7RJXGJG9D3YHXGVMT.png" style="display:block;height:auto;border:0;width:500px;max-width:100%" width="500"></div></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="text_block block-4" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad" style="padding-bottom:10px;padding-left:20px;padding-right:20px;padding-top:10px"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:12px;mso-line-height-alt:18px;color:#000;line-height:1.5;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif"><p style="margin:0;font-size:16px;mso-line-height-alt:24px">
<span style="font-size:16px;">Don’t do these ad-hoc. <span style="background-color:#ffdf8f;">Identify skills you’re weak in or skills that would allow you to charge more</span>, like thought leadership writing, or skills that would allow you to expand your business, like public speaking. Plan to spend a certain amount per year on investing in those skills. </span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px"> </p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;">Set aside a percentage of your annual income for these upskilling opportunities. Start small, like 0.5%, and grow from there as your income grows. </span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px"> </p><p style="margin:0;font-size:16px;mso-line-height-alt:24px">
<span style="font-size:16px;">And remember, those expenses are <a href="http://email.runpollen.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" style="text-decoration: underline; color: #343446;">tax deductible</a>! As long as you can legally qualify those expenses as business-related, you can claim them as a tax deduction. </span></p></div></div></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="text_block block-5" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad" style="padding-bottom:10px;padding-left:20px;padding-right:20px;padding-top:10px"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:12px;mso-line-height-alt:18px;color:#000;line-height:1.5;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif"><p style="margin:0;font-size:16px;mso-line-height-alt:30px">
<span style="font-size:20px;"><strong>🧑🏫 Build your continuing education package </strong></span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px"> </p><p style="margin:0;font-size:16px;mso-line-height-alt:24px">
<span style="font-size:16px;">Ready to get educated? Here’s an exercise from Wudan’s Pollen <a href="http://email.runpollen.com/e/c/eyJlIjoxMjU2ODEsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL2RvY3MuZ29vZ2xlLmNvbS9kb2N1bWVudC9kLzFLR1h5ZHZrNFFVSEdFeXNrN3VDM0pmMHAtajRsNV9aeWFzWEF6TnYwRFI0L2VkaXQ_dXNwPXNoYXJpbmdcdTAwMjZ1dG1fY2FtcGFpZ249NCUyRjI1K1dhaXRsaXN0K05ld3NsZXR0ZXJcdTAwMjZ1dG1fY29udGVudD00JTJGMjUrd2FpdGxpc3QrbmV3c2xldHRlclx1MDAyNnV0bV9tZWRpdW09ZW1haWxfYWN0aW9uXHUwMDI2dXRtX3NvdXJjZT1jdXN0b21lci5pbyIsInQiOjE3MDkzMjgzNDR9/6ff4a6437ab132ea8e152ae72e26b067071a4606bdeace3d36aa9a60455063c5" style="text-decoration: underline; color: #343446;">workbook</a> to point you in the right direction:</span></p><ul style="line-height:1.5;mso-line-height-alt:24px;font-size:16px"><li><span style="font-size:16px;">What skill do you want to improve to charge higher prices? _____________</span></li><li>
What skills do you want to gain to grow your business in a new direction? ___________</li><li>What weakness do you want to mitigate to avoid being outcompeted? ___________</li></ul><p style="margin:0;font-size:16px;mso-line-height-alt:24px">
<span style="font-size:16px;"><em>For example, imagine you’re a copywriter with one year of experience.</em> You might want to get a certificate in persuasive web page copy to charge higher prices. You might want to learn about personal essays to add a new branch to her business. And you might need to learn about content marketing to avoid being outcompeted by your competitors. </span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px"> </p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;">A few options for you to consider:</span></p><ul style="line-height:1.5;mso-line-height-alt:24px;font-size:16px"><li><span style="font-size:16px;">Do you want to take a class on writing SEO? </span></li><li>Are you interested in building your tax knowledge through webinars?</li><li>Do you want to network with other freelancers in your niche?</li><li>
Are you in search of a mentor to help you make a career switch?</li><li>Do you want a coach to keep you accountable for pitching nonfiction essays? </li></ul><p style="margin:0;font-size:16px;mso-line-height-alt:30px"><span style="font-size:20px;"><strong>💰Give your package a number</strong></span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px"> </p><p style="margin:0;font-size:16px;mso-line-height-alt:24px">
<span style="font-size:16px;">For your three skills, find a course, workshop, or coach that you would consider investing in. How much does that cost? </span></p><ul style="line-height:1.5;mso-line-height-alt:24px;font-size:16px"><li><span style="font-size:16px;">Skill 1: ______________________</span></li><li>Skill 2:______________________</li><li>Skill 3:______________________</li></ul><p style="margin:0;font-size:16px;mso-line-height-alt:24px">
<span style="font-size:16px;background-color:#ffdf8f;">Total up the cost of those programs and divide by twelve, and you’ve got your monthly self-investment amount. </span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px"> </p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;">We’ll show you what this looks like in action:</span></p><p style="margin:0;font-size:16px;margin-left:40px;mso-line-height-alt:24px">
<span style="font-size:16px;"></span></p><p style="margin:0;font-size:16px;margin-left:40px;mso-line-height-alt:24px">
<span style="font-size:16px;">Let’s say you find a <a href="http://email.runpollen.com/e/c/eyJlIjoxMjU2ODEsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL3d3dy5lZDJnby5jb20vY291cnNlcy9idXNpbmVzcy9tYXJrZXRpbmctYW5kLXNhbGVzL2N0cC9jZXJ0aWZpZWQtcGVyc3Vhc2l2ZS1jb3B5d3JpdGVyP3V0bV9jYW1wYWlnbj00JTJGMjUrV2FpdGxpc3QrTmV3c2xldHRlclx1MDAyNnV0bV9jb250ZW50PTQlMkYyNSt3YWl0bGlzdCtuZXdzbGV0dGVyXHUwMDI2dXRtX21lZGl1bT1lbWFpbF9hY3Rpb25cdTAwMjZ1dG1fc291cmNlPWN1c3RvbWVyLmlvIiwidCI6MTcwOTMyODM0NH0/c7d7108e01ffcc60f842c4fde51ea0f683c955ccd657a51fda9ee49505135b5f" style="text-decoration: underline; color: #343446;">persuasive copy certificate</a> that costs $2,795. Udemy offers a <a href="http://email.runpollen.com/e/c/eyJlIjoxMjU2ODEsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL3d3dy51ZGVteS5jb20vY291cnNlL2NvbnRlbnQtbWFya2V0aW5nLW1hc3RlcmNsYXNzLz91dG1fY2FtcGFpZ249NCUyRjI1K1dhaXRsaXN0K05ld3NsZXR0ZXJcdTAwMjZ1dG1fY29udGVudD00JTJGMjUrd2FpdGxpc3QrbmV3c2xldHRlclx1MDAyNnV0bV9tZWRpdW09ZW1haWxfYWN0aW9uXHUwMDI2dXRtX3NvdXJjZT1jdXN0b21lci5pbyIsInQiOjE3MDkzMjgzNDR9/2ba56f8cbc6ae1f8a6e2c9724ea8b70d77557086791613a2cfdb6fbb1e7207e2" style="text-decoration: underline; color: #343446;">content marketing course</a> for $24.99. You also find a personal essay <a href="http://email.runpollen.com/e/c/eyJlIjoxMjU2ODEsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL2luc3BpcmVkLW5vbmZpY3Rpb24udGhpbmtpZmljLmNvbS9jb3Vyc2VzL2ludHJvZHVjdGlvbi1wZXJzb25hbC1lc3NheS13cml0aW5nP3V0bV9jYW1wYWlnbj00JTJGMjUrV2FpdGxpc3QrTmV3c2xldHRlclx1MDAyNnV0bV9jb250ZW50PTQlMkYyNSt3YWl0bGlzdCtuZXdzbGV0dGVyXHUwMDI2dXRtX21lZGl1bT1lbWFpbF9hY3Rpb25cdTAwMjZ1dG1fc291cmNlPWN1c3RvbWVyLmlvIiwidCI6MTcwOTMyODM0NH0/3ef993002fab6c0bb4a59c1c920c073f952dc55df40895c1b14052692734b550" style="text-decoration: underline; color: #343446;">course</a> for $139. </span>
</p><p style="margin:0;font-size:16px;margin-left:40px;mso-line-height-alt:24px"><span style="font-size:16px;">Here is a template you can use to figure out how much you need to save:</span></p><p style="margin:0;font-size:16px;margin-left:40px;mso-line-height-alt:18px"> </p><p style="margin:0;font-size:16px;margin-left:40px;mso-line-height-alt:24px"><span style="font-size:16px;">$____ (Skill 1) + $____ (Skill 2) + $____ (Skill 3) = $2,958.99</span></p><p style="margin:0;font-size:16px;margin-left:40px;mso-line-height-alt:18px"> </p><p style="margin:0;font-size:16px;margin-left:40px;mso-line-height-alt:24px"><span style="font-size:16px;">$2,958.99 / 12 months = $246.58 per month.</span></p><p style="margin:0;font-size:16px;margin-left:40px;mso-line-height-alt:18px"> </p><p style="margin:0;font-size:16px;margin-left:40px;mso-line-height-alt:24px">
<span style="font-size:16px;">If you’re worried about going over budget, you can use the percentage rule to make sure it’s a worthwhile investment. </span></p><p style="margin:0;font-size:16px;margin-left:40px;mso-line-height-alt:18px"> </p><p style="margin:0;font-size:16px;margin-left:40px;mso-line-height-alt:24px"><span style="font-size:16px;">$____ (Skill 1) + $____ (Skill 2) + $____ (Skill 3) ≤ </span></p><p style="margin:0;font-size:16px;margin-left:40px;mso-line-height-alt:18px"> </p><p style="margin:0;font-size:16px;margin-left:40px;mso-line-height-alt:24px"><span style="font-size:16px;">$_____ (annual income) x ___% (the percentage you want to spend on education) </span></p><p style="margin:0;font-size:16px;margin-left:40px;mso-line-height-alt:18px"> </p><p style="margin:0;font-size:16px;mso-line-height-alt:24px">
<span style="font-size:16px;">By doing these calculations, you’re taking the first step to becoming more valuable and more employable!</span></p></div></div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table align="center" border="0" cellpadding="0" cellspacing="0" class="row row-5" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#f6f2ee" width="100%"><tbody><tr><td><table align="center" border="0" cellpadding="0" cellspacing="0" class="row-content stack" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;border-radius:5px;color:#000;width:500px" width="500"><tbody><tr><td class="column column-1" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:5px;padding-top:5px;vertical-align:top;border-top:0;border-right:0;border-bottom:0;border-left:0" width="100%"><table border="0" cellpadding="10" cellspacing="0" class="divider_block block-1" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="pad"><div align="center" class="alignment"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="divider_inner" style="font-size:1px;line-height:1px;border-top:1px solid #bbb"><span> </span></td></tr></tbody></table></div></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="paragraph_block block-2" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad" style="padding-bottom:10px;padding-left:20px;padding-right:20px;padding-top:10px"><div style="color:#000;direction:ltr;font-family:Arial,Helvetica Neue,Helvetica,sans-serif;font-size:16px;font-weight:400;letter-spacing:0;line-height:150%;text-align:center;mso-line-height-alt:24px"><p style="margin:0">
For more tips like these, apply to Pollen’s Early Access Program to request access to Pollen’s full playbook library (+ community discussions, events, and more).</p></div></td></tr></tbody></table><table border="0" cellpadding="10" cellspacing="0" class="button_block block-3" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="pad"><div align="center" class="alignment"> <a href="http://email.runpollen.com/e/c/eyJlIjoxMjU2ODEsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL3BvbGxlbmNhcmVlcnMudHlwZWZvcm0uY29tL3RvL2FMQ2Q3ejVtP3V0bV9jYW1wYWlnbj00JTJGMjUrV2FpdGxpc3QrTmV3c2xldHRlclx1MDAyNnV0bV9jb250ZW50PTQlMkYyNSt3YWl0bGlzdCtuZXdzbGV0dGVyXHUwMDI2dXRtX21lZGl1bT1lbWFpbF9hY3Rpb25cdTAwMjZ1dG1fc291cmNlPWN1c3RvbWVyLmlvI2VtYWlsPSU3QiU3QmN1c3RvbWVyLmVtYWlsJTdEJTdEIiwidCI6MTcwOTMyODM0NH0/c1345ed24e4e55a517c8cab8ddbfb5bc38c4aafbddab4940027684e1f1fb4b29" style="text-decoration:none;display:inline-block;color:#ffffff;background-color:#000000;border-radius:9px;width:auto;border-top:0px solid transparent;font-weight:400;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;padding-top:5px;padding-bottom:5px;font-family:Arial, Helvetica Neue, Helvetica, sans-serif;font-size:14px;text-align:center;mso-border-alt:none;word-break:keep-all;" target="_blank"><span style="padding-left:20px;padding-right:20px;font-size:14px;display:inline-block;letter-spacing:1px;"><span dir="ltr" style="word-break: break-word; line-height: 28px;">Apply</span></span></a>
</div></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="text_block block-4" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad" style="padding-bottom:10px;padding-left:20px;padding-right:20px;padding-top:10px"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:12px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:18px;color:#000;line-height:1.5"><p style="margin:0;font-size:14px;mso-line-height-alt:24px"><span style="font-size:16px;"><span style="">Sincerely,</span></span></p><p style="margin:0;font-size:14px;mso-line-height-alt:24px"><span style="font-size:16px;"><span style="">The Pollen Team</span></span></p></div></div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table align="center" border="0" cellpadding="0" cellspacing="0" class="row row-6" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#f6f2ee" width="100%"><tbody><tr><td><table align="center" border="0" cellpadding="0" cellspacing="0" class="row-content stack" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;color:#343446;width:500px" width="500"><tbody><tr><td class="column column-1" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:5px;padding-top:20px;vertical-align:top;border-top:0;border-right:0;border-bottom:0;border-left:0" width="100%"><table border="0" cellpadding="15" cellspacing="0" class="text_block block-1" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad"><div style="font-family:sans-serif"><div class="" style="font-size:12px;mso-line-height-alt:14.399999999999999px;color:#a1a2b2;line-height:1.2;font-family:Arial,Helvetica Neue,Helvetica,sans-serif"><p style="margin:0;font-size:12px;text-align:center;mso-line-height-alt:14.399999999999999px">© Pollen Pathways Inc.<br>228 Park Ave S, PMB 99819 NY, NY</p></div></div></td></tr></tbody></table><table border="0" cellpadding="20" cellspacing="0" class="text_block block-2" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad"><div style="font-family:sans-serif"><div class="" style="font-size:12px;mso-line-height-alt:14.399999999999999px;color:#a1a2b2;line-height:1.2;font-family:Arial,Helvetica Neue,Helvetica,sans-serif"><p style="margin:0;font-size:12px;text-align:center;mso-line-height-alt:14.399999999999999px">
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