Achieve Quick Wins in Client Engagements

Customers want quick results. This means they’re quick to reject services that require a lengthy amount of time to see results. The words “it can take six months to a year” scare them away.

You’re probably thinking to yourself, “But the service I provide does require months to see real impact or to get the full value of what I offer.” You’re not alone, but there are probably definitive wins in your process that can be done in 30 days or less.

Your job is to pinpoint those valuable wins and package them in a way that satisfies your customer’s need for instant or quick progress. In other words, you want to minimize the time it takes to see success as part of your offer.

People will pay for speed. So you must ask yourself, how can I get my client results quicker? Or if it’s a longer lead time on final delivery, is there a win I can deliver within the first 15-30 days?

You want to give them something tangible that they can walk away with within a short period of time. The easier it is to communicate what they will receive in 30 days or less, the more likely they will be willing to part with their money.

To identify your quick wins, consider what early milestones or deliverables are already part of your services that clients might find valuable on their own.

For example, if you offer growth consulting services and clients frequently hire you to improve their user activation rates, an early deliverable might be an audit of the onboarding flow.

Or suppose you’re a brand strategist frequently hired to overhaul brand marketing materials. In that case, your early deliverable might be documenting the brand vision or aligning on a brand positioning statement.

People will pay for speed. So you must ask yourself, how can I get my client results quicker? Or if it’s a longer lead time on final delivery, is there a win I can deliver within the first 15-30 days?

You want to give them something tangible that they can walk away with within a short period of time. The easier it is to communicate what they will receive in 30 days or less, the more likely they will be willing to part with their money.

To identify your quick wins, consider what early milestones or deliverables are already part of your services that clients might find valuable on their own.

For example, if you offer growth consulting services and clients frequently hire you to improve their user activation rates, an early deliverable might be an audit of the onboarding flow.

Or suppose you’re a brand strategist frequently hired to overhaul brand marketing materials. In that case, your early deliverable might be documenting the brand vision or aligning on a brand positioning statement.

HeyCreator

HeyCreator is a newsletter and community to help creators launch and scale their audience-driven business. As part of their monthly package, they strategically placed two immediate wins:

1. Access to all recordings from a five-day summit
2. Access to community templates and courses

ChatterBoss

ChatterBoss provides on-demand virtual executive assistants for entrepreneurs. As part of their onboarding package, they provide the quick win of a 90-day custom roadmap.