July 4, 2023
Take 5: Insights to boost your business this week
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<span style="font-size:16px;">👋 Welcome to the Pollen newsletter, where we share in depth tactics and best practices for your independent business.</span></p><p style="margin:0;font-size:16px;text-align:center;mso-line-height-alt:24px"><br>
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</div></div></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="text_block block-3" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad" style="padding-bottom:10px;padding-left:20px;padding-right:20px;padding-top:10px"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:12px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:18px;color:#000;line-height:1.5"><p style="margin:0;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;">When determining what channels you’d like to create content for, it’s helpful to take a look at what your natural style is and what you gravitate towards.</span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px"> </p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;"><strong>What’s your style? </strong></span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px"> </p><p style="margin:0;font-size:16px;mso-line-height-alt:24px">
<span style="font-size:16px;"><span style="background-color:#ffdf8f;">Think about what content is easy for you to develop, feels authentic to you, and doesn’t require insane investment each time.</span> Maybe you enjoy using Canva to put together fun visuals. Some channels (like LinkedIn) are more sensitive to actual written content. Unique points of view and insights are highly appreciated as they allow you to truly position yourself as an expert in your field.</span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px"> </p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;">Think through formats:</span></p><ul style="line-height:1.5;mso-line-height-alt:24px;font-size:16px"><li><span style="font-size:16px;">Short-form video</span></li><li>Medium-to-long form video</li><li>Short text</li><li>Medium text</li><li>Long text</li><li>Audio</li><li>Images </li></ul><p style="margin:0;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;">And tones:</span></p><ul style="line-height:1.5;mso-line-height-alt:24px;font-size:16px"><li><span style="font-size:16px;">Professional</span></li><li>Conversational</li><li>Academic/thought leadership</li><li>Pop culture/current events</li><li>Lifestyle </li>
</ul><p style="margin:0;mso-line-height-alt:18px"> </p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;"><strong>What’s not your style?</strong></span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px"> </p><p style="margin:0;font-size:16px;mso-line-height-alt:24px">
<span style="font-size:16px;">If you hate being on camera, YouTube won’t do it for you. You can get creative though and create videos using only screen sharing though. Keep in mind there’s always a worthwhile alternative to everything you dread doing.</span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px"> </p><p style="margin:0;font-size:16px;mso-line-height-alt:24px">
<span style="font-size:16px;">Remember, you don’t have to be on every platform. You will be more successful by picking a few and creating impactful content for those channels, instead of trying to be everywhere at once.</span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px"> </p><p style="margin:0;font-size:16px;mso-line-height-alt:24px">
<span style="font-size:16px;"><strong>What matches the platforms you want to be active on? </strong></span><span style="font-size:16px;"><strong>In the full playbook, </strong><em><strong>Choose a Social Channel for Your Brand</strong></em><strong><em>,</em></strong><strong> you can see what content types work on which platforms.</strong></span></p></div></div></td></tr></tbody></table><table border="0" cellpadding="10" cellspacing="0" class="divider_block block-4" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="pad"><div align="center" class="alignment"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="divider_inner" style="font-size:1px;line-height:1px;border-top:1px solid #bbb"><span> </span></td></tr></tbody></table></div></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="text_block block-5" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad" style="padding-bottom:10px;padding-left:20px;padding-right:20px;padding-top:10px"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:12px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:18px;color:#000;line-height:1.5"><p style="margin:0;mso-line-height-alt:30px">
<span style="font-size:20px;"><strong>2. When choosing a business bank account, don’t forget to ask about these 5 features.</strong></span></p></div></div></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="text_block block-6" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad" style="padding-bottom:10px;padding-left:20px;padding-right:20px;padding-top:10px"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:12px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:18px;color:#000;line-height:1.5"><p style="margin:0;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;">💰<strong>Fees</strong> → You shouldn’t be paying any account fees. Always double-check for account minimum fees, deposit requirements, and any other associated fees.</span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px"> </p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;">💰<strong>Minimum deposits</strong> → Some banks require a certain amount of deposits each month before they waive account fees. If so, make sure your business income meets the requirements, even during your slower months.</span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px"> </p><p style="margin:0;font-size:16px;mso-line-height-alt:24px">
<span style="font-size:16px;">💰<strong>Check deposits</strong> → With most banks being digital, not all offer reliable check depositing services, which is important if checks are a regular part of your payment methods.</span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px"> </p><p style="margin:0;font-size:16px;mso-line-height-alt:24px">
<span style="font-size:16px;">💰<strong>Automation</strong> → It’s hard to see this from the outside, but your bank should offer meaningful automation features, such as an “automated withholding” feature. For example, <a href="http://email.runpollen.com/e/c/eyJlIjoxMjU2ODEsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL3d3dy5ub3ZvLmNvLz91dG1fY2FtcGFpZ249NyUyRjQrV2FpdGxpc3QrTmV3c2xldHRlclx1MDAyNnV0bV9jb250ZW50PTclMkY0K3dhaXRsaXN0K25ld3NsZXR0ZXJcdTAwMjZ1dG1fbWVkaXVtPWVtYWlsX2FjdGlvblx1MDAyNnV0bV9zb3VyY2U9Y3VzdG9tZXIuaW8iLCJ0IjoxNzA3OTQ3MjQ2fQ/ad9d2c931c1f04229d3e9f741440b9f22c912a70d7a66ca02e4f0fde697e7133" style="text-decoration: underline; color: #343446;">Novo</a> lets you set a certain percentage or dollar amount aside from each incoming payment.</span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px">
</p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;">💰<strong>Ability to add multiple accounts</strong> → Surprisingly, some banks limit you to one account. As you grow, you may want to add multiple accounts or subaccounts for different purposes. </span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px"> </p><p style="margin:0;font-size:16px;mso-line-height-alt:24px">
<span style="font-size:16px;"><strong>Learn more about how to </strong><em><strong>Automate Taxes, Paychecks, Savings and Investments</strong></em><strong><em> </em></strong><strong>in <a href="http://email.runpollen.com/e/c/eyJlIjoxMjU2ODEsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL3d3dy50cmV5dG9uLmNvbS8_dXRtX2NhbXBhaWduPTclMkY0K1dhaXRsaXN0K05ld3NsZXR0ZXJcdTAwMjZ1dG1fY29udGVudD03JTJGNCt3YWl0bGlzdCtuZXdzbGV0dGVyXHUwMDI2dXRtX21lZGl1bT1lbWFpbF9hY3Rpb25cdTAwMjZ1dG1fc291cmNlPWN1c3RvbWVyLmlvIiwidCI6MTcwNzk0NzI0Nn0/f16557ab05875db3fc24db5ac9beaf9615d6495340d65fa4473b04002d1d7213" rel="noopener" style="text-decoration: underline; color: #343446;" target="_blank">Treyton DeVore</a>’s full playbook.</strong></span></p></div></div></td></tr></tbody></table><table border="0" cellpadding="10" cellspacing="0" class="divider_block block-7" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="pad"><div align="center" class="alignment"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="divider_inner" style="font-size:1px;line-height:1px;border-top:1px solid #bbb"><span> </span></td></tr></tbody></table></div></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="text_block block-8" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad" style="padding-bottom:10px;padding-left:20px;padding-right:20px;padding-top:10px"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:12px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:18px;color:#000;line-height:1.5"><p style="margin:0;mso-line-height-alt:30px">
<span style="font-size:20px;"><strong>3. The pros and cons of...</strong></span></p></div></div></td></tr></tbody></table><table border="0" cellpadding="10" cellspacing="0" class="divider_block block-9" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="pad"><div align="center" class="alignment"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="divider_inner" style="font-size:1px;line-height:1px;border-top:1px solid #bbb"><span> </span></td></tr></tbody></table></div></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="text_block block-10" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad" style="padding-bottom:10px;padding-left:20px;padding-right:20px;padding-top:10px"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:12px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:18px;color:#000;line-height:1.5"><p style="margin:0;font-size:16px;text-align:center;mso-line-height-alt:30px"><span style="font-size:20px;"> <span style=""><strong>Apply for membership to read the rest</strong></span></span></p><p style="margin:0;font-size:16px;text-align:center;mso-line-height-alt:18px"> </p><p style="margin:0;font-size:16px;text-align:center;mso-line-height-alt:24px">
<span style="font-size:16px;">Pollen's members get access to the rest of this post and <a href="http://email.runpollen.com/e/c/eyJlIjoxMjU2ODEsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL3d3dy5ydW5wb2xsZW4uY29tL21lbWJlcnNoaXA_dXRtX2NhbXBhaWduPTclMkY0K1dhaXRsaXN0K05ld3NsZXR0ZXJcdTAwMjZ1dG1fY29udGVudD03JTJGNCt3YWl0bGlzdCtuZXdzbGV0dGVyXHUwMDI2dXRtX21lZGl1bT1lbWFpbF9hY3Rpb25cdTAwMjZ1dG1fc291cmNlPWN1c3RvbWVyLmlvIiwidCI6MTcwNzk0NzI0Nn0/513046b47534433018039e83b403d1433898b2876b4ff052e38f7c0dbc040905" rel="noopener" style="text-decoration: underline; color: #343446;" target="_blank">full membership benefits</a>.</span></p><p style="margin:0;font-size:16px;text-align:center;mso-line-height-alt:18px"> </p><p style="margin:0;font-size:16px;text-align:center;mso-line-height-alt:24px">
<span style="font-size:16px;"><strong>A membership gets you:</strong></span></p><p style="margin:0;font-size:16px;text-align:center;mso-line-height-alt:24px"><span style="font-size:16px;">Every newsletter and 30+ playbooks</span></p><p style="margin:0;font-size:16px;text-align:center;mso-line-height-alt:24px"><span style="font-size:16px;">Weekly tactical events and workshops</span></p><p style="margin:0;font-size:16px;text-align:center;mso-line-height-alt:24px">
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