May 30, 2023
How to pick a new revenue stream
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</div></td></tr></tbody></table><table border="0" cellpadding="10" cellspacing="0" class="divider_block block-4" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="pad"><div align="center" class="alignment"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="divider_inner" style="font-size:1px;line-height:1px;border-top:1px solid #bbb"><span> </span></td></tr></tbody></table></div></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="text_block block-5" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad" style="padding-bottom:10px;padding-left:20px;padding-right:20px;padding-top:10px"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:12px;mso-line-height-alt:18px;color:#000;line-height:1.5;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif"><p style="margin:0;mso-line-height-alt:24px"><span style="font-size:16px;"><strong>Once you’ve decided to diversify your revenue streams, it can be confusing to know where to start or how to pare down your options. </strong></span></p><p style="margin:0;mso-line-height-alt:18px"> </p><p style="margin:0;mso-line-height-alt:24px">
<span style="font-size:16px;"><strong>In this week’s newsletter, we’ll look at how to analyze different options and make the right decision for your business. Most of the examples we’ll cover will make you money in the future, rather than immediately (mostly passively). </strong></span></p></div></div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table align="center" border="0" cellpadding="0" cellspacing="0" class="row row-3" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#f6f2ee" width="100%"><tbody><tr><td><table align="center" border="0" cellpadding="0" cellspacing="0" class="row-content stack" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;border-radius:0;color:#000;width:500px" width="500"><tbody><tr><td class="column column-1" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:5px;padding-top:5px;vertical-align:top;border-top:0;border-right:0;border-bottom:0;border-left:0" width="66.66666666666667%"><table border="0" cellpadding="0" cellspacing="0" class="text_block block-1" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad" style="padding-bottom:10px;padding-left:20px;padding-right:20px;padding-top:10px"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:12px;mso-line-height-alt:18px;color:#000;line-height:1.5;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif"><p style="margin:0;mso-line-height-alt:24px">
<span style="font-size:16px;"><strong><em>This newsletter is excerpted and edited from </em></strong><a href="http://email.runpollen.com/e/c/eyJlIjoxMjU2ODEsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwOi8vamVubmlncml0dGVycy5jb20vP3V0bV9jYW1wYWlnbj01JTJGMzArV2FpdGxpc3QrTmV3c2xldHRlclx1MDAyNnV0bV9jb250ZW50PTUlMkYzMCt3YWl0bGlzdCtuZXdzbGV0dGVyXHUwMDI2dXRtX21lZGl1bT1lbWFpbF9hY3Rpb25cdTAwMjZ1dG1fc291cmNlPWN1c3RvbWVyLmlvIiwidCI6MTcwOTMyODIwOH0/2842860a53476acccbbbf21c584fe34695fbf49c5701a516666f38415ccaf2dc" style="text-decoration: underline; color: #343446;"><strong><em>Jenni Gritters</em></strong></a><strong><em>’ new Pollen playbook </em></strong><strong><em>Experiment to Diversify Your Revenue Streams</em></strong><strong><em>.</em></strong></span></p></div></div></td></tr></tbody></table></td><td class="column column-2" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:5px;padding-top:5px;vertical-align:top;border-top:0;border-right:0;border-bottom:0;border-left:0" width="33.333333333333336%"><table border="0" cellpadding="0" cellspacing="0" class="image_block block-1" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="pad" style="padding-bottom:10px;padding-right:20px;width:100%;padding-left:0"><div align="center" class="alignment" style="line-height:10px"><img src="https://userimg-assets.customeriomail.com/images/client-env-125681/1685120598487_Jenni%20Gritters_01H1CG7GM4WS4S8SY75RCZ4B4B.png" style="display:block;height:auto;border:0;width:133px;max-width:100%" width="133"></div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table align="center" border="0" cellpadding="0" cellspacing="0" class="row row-4" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#f6f2ee" width="100%"><tbody><tr><td><table align="center" border="0" cellpadding="0" cellspacing="0" class="row-content stack" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;color:#343446;width:500px" width="500"><tbody><tr><td class="column column-1" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:5px;padding-top:5px;vertical-align:top;border-top:0;border-right:0;border-bottom:0;border-left:0" width="100%"><table border="0" cellpadding="0" cellspacing="0" class="text_block block-1" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad" style="padding-bottom:10px;padding-left:20px;padding-right:20px;padding-top:10px"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:12px;mso-line-height-alt:18px;color:#000;line-height:1.5;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif"><p style="margin:0;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;"><strong>Keep reading to learn Jenni’s tips for:</strong></span></p><ul style="line-height:1.5;mso-line-height-alt:24px;font-size:16px"><li><span style="font-size:16px;">Scenario mapping to brainstorm options</span>
</li><li>Using holographic thinking to guide your decision</li><li>Landing on a well-rounded decision</li></ul></div></div></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="divider_block block-2" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="pad"><div align="center" class="alignment"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="divider_inner" style="font-size:1px;line-height:1px;border-top:1px solid #bbb"><span> </span></td></tr></tbody></table></div></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="text_block block-3" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad" style="padding-bottom:10px;padding-left:20px;padding-right:20px;padding-top:10px"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:12px;mso-line-height-alt:18px;color:#000;line-height:1.5;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif"><p style="margin:0;mso-line-height-alt:30px"><span style="font-size:20px;"><strong>🧠</strong><strong> Use scenario mapping to brainstorm options</strong></span></p></div></div></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="text_block block-4" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad" style="padding-bottom:10px;padding-left:20px;padding-right:20px;padding-top:10px"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:12px;mso-line-height-alt:18px;color:#000;line-height:1.5;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif"><p style="margin:0;font-size:16px;mso-line-height-alt:24px">
<span style="font-size:16px;">Take out a blank sheet of paper. Using the following options as a starting point, pick 3-6 revenue streams and write at least three sentences next to each that show what it would look like for you to implement these as an option. </span></p><ul style="line-height:1.5;mso-line-height-alt:24px;font-size:16px"><li><span style="font-size:16px;">Writing an e-book</span></li><li>Online courses</li><li>
Online resources (template, workbooks, etc)</li><li>Podcasting</li><li>Coaching</li><li>Blogging</li></ul><p style="margin:0;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;">If you’ve been considering a revenue stream that’s not listed here, feel free to include it.</span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px"> </p><p style="margin:0;font-size:16px;mso-line-height-alt:24px">
<span style="font-size:16px;">If you’re struggling to think about what a revenue stream might look like when you implement it, it can help to answer these questions:</span></p><ul style="line-height:1.5;mso-line-height-alt:24px;font-size:16px"><li><span style="font-size:16px;background-color:#ffdf8f;">How does this option fit into your current business and workflow?</span></li><li><span style="background-color:#ffdf8f;">What appeals to you about this option?</span>
</li><li><span style="background-color:#ffdf8f;">What doesn’t appeal to you about this option?</span></li></ul></div></div></td></tr></tbody></table><table border="0" cellpadding="10" cellspacing="0" class="image_block block-5" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="pad"><div align="center" class="alignment" style="line-height:10px"><img src="https://userimg-assets.customeriomail.com/images/client-env-125681/1685120178897_experiment-revenue-streams_01H1CFTPT3NGR7Q3MHJCR421AA.png" style="display:block;height:auto;border:0;width:200px;max-width:100%" width="200"></div></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="text_block block-6" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad" style="padding-bottom:10px;padding-left:20px;padding-right:20px;padding-top:10px"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:12px;mso-line-height-alt:18px;color:#000;line-height:1.5;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif"><p style="margin:0;mso-line-height-alt:30px"><span style="font-size:20px;"><strong>🔍</strong><strong> Let’s look at an example of this in action</strong></span></p></div></div></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="text_block block-7" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad" style="padding-bottom:10px;padding-left:20px;padding-right:20px;padding-top:10px"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:12px;mso-line-height-alt:18px;color:#000;line-height:1.5;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif"><p style="margin:0;font-size:16px;mso-line-height-alt:24px">
<span style="font-size:16px;">Meet Janette. She’s an experienced graphic design freelancer. She has a solid, predictable income of $6,500/month coming in from five clients and works about 30 hours per week. Lately, Janette’s been thinking about building something of her own. </span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px"> </p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;">She’s considering:</span></p><ul style="line-height:1.5;mso-line-height-alt:24px;font-size:16px"><li><span style="font-size:16px;">Coaching: Janette could offer coaching services to other freelancers in the graphic design industry via a curriculum with five sessions. Because she rarely meets with people, she thinks it might be nice to have some 1-1 connections throughout the day, and she’s intrigued by being able to impact other freelancers.</span></li><li>
E-book: Janette thinks about writing a book related to freelance financial management since she often teaches her friends how to set up financial infrastructures in their businesses. She'd want to write and self-publish this book because it would be pretty short, just five chapters. She thinks she might sell it on her website for $10.</li><li>
Online resources (templates, worksheets): Janette has built very streamlined and organized ways of bringing on new clients, managing invoices, and creating proposals. She could turn some of those systems into worksheets and templates, which she could sell on her website.</li></ul></div></div></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="text_block block-8" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad" style="padding-bottom:10px;padding-left:20px;padding-right:20px;padding-top:10px"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:12px;mso-line-height-alt:18px;color:#000;line-height:1.5;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif"><p style="margin:0;mso-line-height-alt:30px"><span style="font-size:20px;"><strong>💡</strong><strong> Use holographic thinking to guide your decision</strong></span></p></div></div></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="text_block block-9" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad" style="padding-bottom:10px;padding-left:20px;padding-right:20px;padding-top:10px"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:12px;mso-line-height-alt:18px;color:#000;line-height:1.5;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif"><p style="margin:0;mso-line-height-alt:24px"><span style="font-size:16px;">There are three primary ways of making decisions:</span></p></div></div></td></tr></tbody></table><table border="0" cellpadding="10" cellspacing="0" class="divider_block block-10" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="pad"><div align="center" class="alignment"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="divider_inner" style="font-size:1px;line-height:1px;border-top:1px solid #bbb"><span> </span></td></tr></tbody></table></div></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="text_block block-11" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad" style="padding-bottom:10px;padding-left:20px;padding-right:20px;padding-top:10px"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:12px;mso-line-height-alt:18px;color:#000;line-height:1.5;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif"><p style="margin:0;text-align:center;mso-line-height-alt:30px"><span style="font-size:20px;"><strong>Join Pollen to read the rest</strong></span></p></div></div></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="text_block block-12" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad" style="padding-bottom:10px;padding-left:20px;padding-right:20px;padding-top:10px"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:12px;text-align:center;mso-line-height-alt:18px;color:#000;line-height:1.5;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif"><p style="margin:0;font-size:16px;text-align:center;mso-line-height-alt:24px">
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