September 12, 2023
Do you need an invoicing software? + 4 other tips
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<span style="font-size:16px;">Let’s grab some actionable tips from some of our mentor-written playbooks.</span></p></div></div></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="text_block block-3" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad" style="padding-bottom:10px;padding-left:20px;padding-right:20px;padding-top:10px"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:12px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:18px;color:#000;line-height:1.5"><p style="margin:0;mso-line-height-alt:30px"><span style="font-size:20px;"><strong>1. Identify the goals of your social media efforts</strong></span></p></div></div></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="text_block block-4" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad" style="padding-bottom:10px;padding-left:20px;padding-right:20px;padding-top:10px"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:12px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:18px;color:#000;line-height:1.5"><p style="margin:0;font-size:16px;mso-line-height-alt:24px">
<span style="font-size:16px;">If you want to post more on social media, it’s best to start by asking yourself: <span style="background-color:#ffdf8f;">Why do I want to use social media to begin with? Are there any challenges I want to solve by putting myself out there?</span></span></p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;"></span></p><p style="margin:0;font-size:16px;mso-line-height-alt:24px">
<span style="font-size:16px;">First, think about where you’re struggling the most. These could be things like:</span></p><ul style="line-height:1.5;mso-line-height-alt:24px;font-size:16px"><li><span style="font-size:16px;">“I want more clients.”</span></li><li><span style="font-size:16px;">“I want to get bigger clients who can afford higher rates.”</span></li><li>
<span style="font-size:16px;">“I’m just trying to build a personal brand and become well-known in my industry.”</span></li><li><span style="font-size:16px;">“I need to grow my professional network.”</span></li><li><span style="font-size:16px;">“I wish I had a support network to turn to for tips and recommendations.”</span></li></ul><p style="margin:0;font-size:16px;mso-line-height-alt:24px">
<span style="font-size:16px;">If more than one of those bullet points resonated, don’t worry. We’ve all been there.</span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px"> </p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;">Next, write down what your specific business goal is. Here are some examples of what your goals could be:</span></p><ul style="line-height:1.5;mso-line-height-alt:24px;font-size:16px"><li>
<span style="font-size:16px;">Get new business: Generate leads, build up your online presence, earn more, etc.</span></li><li><span style="font-size:16px;">Get different types of business: Do different types of work, change your niche, do more strategy work, etc.</span></li><li><span style="font-size:16px;">Expand network: Network with your peers or meet other experts in your industry.</span></li><li>
<span style="font-size:16px;">Build authority: Get credibility from your social following and start getting in front of bigger clients.</span></li><li><span style="font-size:16px;">Find community: Have fun, meet peers, ask questions, and get help when you need it.</span></li></ul><p style="margin:0;font-size:16px;mso-line-height-alt:24px">
<span style="font-size:16px;"><strong>Once you’ve determined your goals, use the Pollen playbook </strong><strong><em>Choose a Social Channel for Your Brand</em></strong><strong><em> </em></strong><strong>to bring them to life.</strong></span></p></div></div></td></tr></tbody></table><table border="0" cellpadding="10" cellspacing="0" class="divider_block block-5" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="pad"><div align="center" class="alignment">
<table border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="divider_inner" style="font-size:1px;line-height:1px;border-top:1px solid #bbb"><span> </span></td></tr></tbody></table></div></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="text_block block-6" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad" style="padding-bottom:10px;padding-left:20px;padding-right:20px;padding-top:10px"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:12px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:18px;color:#000;line-height:1.5"><p style="margin:0;mso-line-height-alt:30px"><span style="font-size:20px;"><strong>2. See if an invoicing process is necessary for your business</strong></span></p></div></div></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="text_block block-7" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad" style="padding-bottom:10px;padding-left:20px;padding-right:20px;padding-top:10px"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:12px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:18px;color:#000;line-height:1.5"><p style="margin:0;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;">First, assess your invoicing process by looking at the steps involved. It probably looks something like this:</span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px"> </p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;">Sign contract ➡️ Do work ➡️ Submit ➡️ Revise ➡️ Send invoice ➡️ Get paid</span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px"> </p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;">You’re going to use the following two formulas to understand how much time you spend invoicing and compare that to your hourly rate.</span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px"> </p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"><strong><span style="font-size:16px;">Formula Part 1</span></strong>
</p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;">Time spent on each invoice (in hours or fractions of hours) X Number of invoices sent per month = Total time spent invoicing</span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px"> </p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"><strong><span style="font-size:16px;">Formula Part 2</span></strong></p><p style="margin:0;font-size:16px;mso-line-height-alt:24px">
<span style="font-size:16px;">Total time spent invoicing X Hourly rate = Billable rate used up for invoicing</span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px"> </p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;">Here’s an example of how it works:</span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px"> </p><p style="margin:0;font-size:16px;margin-left:40px;mso-line-height-alt:24px">
<span style="font-size:16px;">Kui spends 30 minutes (0.5 hours) on each invoice and sends 4 invoices a week, or 12 per month. He spends 8 hours a month on invoicing and his hourly rate is $50. It is costing him $400 a month to invoice, plus the time he could instead use to complete productive income-generating work. Given the options, he can afford a more premium invoicing software such as Quickbooks or Bonsai.</span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px"> </p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;background-color:#ffdf8f;">Compare your billable rate used for invoicing to the cost of different software options to see which options work for you.</span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px"> </p><p style="margin:0;font-size:16px;mso-line-height-alt:24px">
<span style="font-size:16px;">Now, you can sift through real-world invoicing software options with some understanding of what you can afford while maintaining a positive return on investment (ROI).</span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px"> </p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;"><strong>Get more tips in the playbook </strong><strong><em>Build an Invoicing Process</em></strong><strong>.</strong></span></p>
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<tbody><tr><td class="pad" style="padding-bottom:10px;padding-left:20px;padding-right:20px;padding-top:10px"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:12px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:18px;color:#000;line-height:1.5"><p style="margin:0;font-size:16px;text-align:center;mso-line-height-alt:30px"><span style="font-size:20px;"><strong>Apply for membership to read the rest</strong></span></p><p style="margin:0;font-size:16px;text-align:center;mso-line-height-alt:18px"> </p><p style="margin:0;font-size:16px;text-align:center;mso-line-height-alt:24px"><span style="font-size:16px;">Pollen's members get access to the rest of this post and <a href="http://email.runpollen.com/e/c/eyJlIjoxMjU2ODEsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL3d3dy5ydW5wb2xsZW4uY29tL21lbWJlcnNoaXA_dXRtX2NhbXBhaWduPTklMkYxMitXYWl0bGlzdCtOZXdzbGV0dGVyXHUwMDI2dXRtX2NvbnRlbnQ9OSUyRjEyK3dhaXRsaXN0K25ld3NsZXR0ZXJcdTAwMjZ1dG1fbWVkaXVtPWVtYWlsX2FjdGlvblx1MDAyNnV0bV9zb3VyY2U9Y3VzdG9tZXIuaW8iLCJ0IjoxNzA3OTQ3MDYxfQ/03a6edfbc577f3d45c44410286a8657141229d4e17eef25d00b0141d4a551bab" rel="noopener" style="text-decoration: underline; color: #343446;" target="_blank">full membership benefits</a>.</span></p><p style="margin:0;font-size:16px;text-align:center;mso-line-height-alt:18px"> </p><p style="margin:0;font-size:16px;text-align:center;mso-line-height-alt:24px"><span style="font-size:16px;"><strong>A membership gets you:</strong></span></p><p style="margin:0;font-size:16px;text-align:center;mso-line-height-alt:24px"><span style="font-size:16px;">Every newsletter and 30+ playbooks</span></p><p style="margin:0;font-size:16px;text-align:center;mso-line-height-alt:24px">
<span style="font-size:16px;">Weekly tactical events and workshops</span></p><p style="margin:0;font-size:16px;text-align:center;mso-line-height-alt:24px"><span style="font-size:16px;">Network referrals and 2x/week job drops</span></p><p style="margin:0;font-size:16px;text-align:center;mso-line-height-alt:24px"><span style="font-size:16px;">Discounts to over 100 tools</span></p><p style="margin:0;font-size:16px;text-align:center;mso-line-height-alt:24px">
<span style="font-size:16px;">Access to industry groups </span></p><p style="margin:0;font-size:16px;text-align:center;mso-line-height-alt:24px"><span style="font-size:16px;">Access to Pollen’s broader community</span></p></div></div></td></tr></tbody></table><table border="0" cellpadding="10" cellspacing="0" class="divider_block block-12" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="pad"><div align="center" class="alignment"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="divider_inner" style="font-size:1px;line-height:1px;border-top:1px solid #bbb"><span> </span></td></tr></tbody></table></div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table align="center" border="0" cellpadding="0" cellspacing="0" class="row row-4" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#f6f2ee" width="100%"><tbody><tr><td><table align="center" border="0" cellpadding="0" cellspacing="0" class="row-content stack" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;border-radius:5px;color:#000;width:500px;margin:0 auto" width="500"><tbody><tr><td class="column column-1" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:5px;padding-top:5px;vertical-align:top;border-top:0;border-right:0;border-bottom:0;border-left:0" width="100%"><table border="0" cellpadding="10" cellspacing="0" class="button_block block-1" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="pad"><div align="center" class="alignment"> <a href="http://email.runpollen.com/e/c/eyJlIjoxMjU2ODEsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL3d3dy5ydW5wb2xsZW4uY29tL21lbWJlcnNoaXA_dXRtX2NhbXBhaWduPTklMkYxMitXYWl0bGlzdCtOZXdzbGV0dGVyXHUwMDI2dXRtX2NvbnRlbnQ9OSUyRjEyK3dhaXRsaXN0K25ld3NsZXR0ZXJcdTAwMjZ1dG1fbWVkaXVtPWVtYWlsX2FjdGlvblx1MDAyNnV0bV9zb3VyY2U9Y3VzdG9tZXIuaW8iLCJ0IjoxNzA3OTQ3MDYxfQ/03a6edfbc577f3d45c44410286a8657141229d4e17eef25d00b0141d4a551bab" style="text-decoration:none;display:inline-block;color:#ffffff;background-color:#000000;border-radius:9px;width:auto;border-top:0px solid transparent;font-weight:400;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;padding-top:5px;padding-bottom:5px;font-family:Arial, Helvetica Neue, Helvetica, sans-serif;font-size:14px;text-align:center;mso-border-alt:none;word-break:keep-all;" target="_blank"><span style="padding-left:20px;padding-right:20px;font-size:14px;display:inline-block;letter-spacing:1px;"><span style="word-break: break-word; line-height: 28px;">Apply</span></span></a>
</div></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="text_block block-2" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad" style="padding-bottom:10px;padding-left:20px;padding-right:20px;padding-top:10px"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:12px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:18px;color:#000;line-height:1.5"><p style="margin:0;font-size:14px;mso-line-height-alt:24px"><span style="font-size:16px;"><span style="">Have a great day!</span></span></p><p style="margin:0;font-size:14px;mso-line-height-alt:24px"><span style="font-size:16px;"><span style="">The Pollen Team</span></span></p></div></div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table align="center" border="0" cellpadding="0" cellspacing="0" class="row row-5" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#f6f2ee" width="100%"><tbody><tr><td><table align="center" border="0" cellpadding="0" cellspacing="0" class="row-content stack" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;color:#343446;width:500px;margin:0 auto" width="500"><tbody><tr><td class="column column-1" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:5px;padding-top:20px;vertical-align:top;border-top:0;border-right:0;border-bottom:0;border-left:0" width="100%"><table border="0" cellpadding="15" cellspacing="0" class="text_block block-1" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad"><div style="font-family:sans-serif"><div class="" style="font-size:12px;font-family:Arial,Helvetica Neue,Helvetica,sans-serif;mso-line-height-alt:14.399999999999999px;color:#a1a2b2;line-height:1.2"><p style="margin:0;font-size:12px;text-align:center;mso-line-height-alt:14.399999999999999px">© Pollen Pathways Inc.<br>228 Park Ave S, PMB 99819 NY, NY</p></div></div></td></tr></tbody></table><table border="0" cellpadding="20" cellspacing="0" class="text_block block-2" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad"><div style="font-family:sans-serif"><div class="" style="font-size:12px;font-family:Arial,Helvetica Neue,Helvetica,sans-serif;mso-line-height-alt:14.399999999999999px;color:#a1a2b2;line-height:1.2"><p style="margin:0;font-size:12px;text-align:center;mso-line-height-alt:14.399999999999999px">
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