Define Your Personal Branding as an Independent
Colleen Arturi
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About the event
Colleen Arturi
Host
What to expect:
Struggling to define your personal brand? We all need tools to rediscover our strengths and showcase how they make us unique. Perfect for both seasoned and first-time consultants and business owners, this interactive session will help you:
Struggling to define your personal brand? We all need tools to rediscover our strengths and showcase how they make us unique. Perfect for both seasoned and first-time consultants and business owners, this interactive session will help you:
- Experience more personal clarity
- Build a personal brand that truly stands out
- Define the tricky intersectionality of your personal brand and business brand
Colleen will be walking through the Ourtypes Framework – a powerful tool to:
- Understand the 12 Universal Ourtypes and how they can be applied to personal branding
- Identify Your Key Ourtypes – choose the top 2 that best represent your strengths and values
- Craft a Compelling Brand Story built on your unique combination of Ourtypes
About Colleen:
Colleen Arturi is a Personal Brand Coach and Founder, Ourtypes who wants you to become a more confident self-storyteller. Forget the overused narratives – she helps you define a unique brand story using her Ourtypes framework.
Ourtypes reimagines Jungian archetypes for personal branding. It goes beyond simply labeling yourself – it's a mindset tool that helps you understand your impact and create a legacy all your own.
Colleen's extensive background includes award-winning work with brands like IDEO, Threadless, and IKEA. She has also worked one-on-one as a personal brand coach to big names in creative, tech, and entertainment. This combination of experience translates into entrepreneurial energy and a fresh perspective for your business storytelling, which can help you attract clients and build a strong reputation as an independent business owner or consultant.
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