Building a strong LinkedIn following involves focusing on what you know best, using consistent hashtags, and adding value to others. With 54,000 followers, Elaine emphasizes the importance of staying within their niche of entrepreneurship and self-employment. They suggest curating content, engaging with others' posts, and making posts about the audience rather than themselves. Positive framing and niche-specific content are key. Avoiding political comments and emphasizing positive, value-adding interactions helps build trust and attract business.