To find compelling stories for your consulting business, consider experiences that highlight problem-solving for clients, overcoming obstacles, and gaps in the marketplace. Share tales of challenging clients, critical breakthroughs, and your journey from corporate to consultancy. Responses to customer feedback and everyday life moments can also provide great material. Thought starters include why you started your business, aha moments, inspiring customer success stories, and lessons from childhood or parents. These personal and relatable stories can make your business narrative engaging and authentic.