When deciding who should tell your story, consider various options. Ideally, a third-party like big media or a major customer testimonial is ideal, but you might need to build up to that. In the beginning, focus on highlighting who you're helping and the innovative solutions you provide. Utilize services like ProfNet or Help a Reporter to become a voice in relevant stories. Engage in thought leadership through speeches, commentaries, LinkedIn posts, and podcasts to share your unique perspectives and better ways of doing things in your field. Sharing success stories, especially those that showcase significant achievements, can capture attention. For more personal connections, speak genuinely at panels or through video, showing your approachable and relatable side.