How to Build a Referral Network for Your Clients
Understanding your clients' preferences and behaviors is key to building a successful referral network. By identifying who they seek advice from, who influences their decisions, and what resources they rely on, you can strategically position yourself in their buying journey. Dig deeper into their online habits, preferred events, and search patterns to optimize your marketing channels. Remember, not all channels are equal - focus on the most targeted ones to make a lasting impact.