Positioning is key in today's competitive market. Understanding what our clients want, what our competitors excel at, and what we do best is crucial for success. This Venn diagram perfectly illustrates the different scenarios we can find ourselves in. The winning zone is where our strengths align with our clients' needs. However, there's also an opportunity for partnership when our strengths and our competitors' strengths intersect. Let's aim for the winning zone and create a brand positioning statement that encompasses who we are, what we offer, how we do it, and why it matters to our audience.