Learn how to effectively pitch your business and leverage existing relationships before resorting to cold pitching. Cold pitching can be a volume-based strategy, but it's important to hit the necessary volume. Don't forget to tap into the potential of those already supporting you. Discover how to think about your buyers, where to find them, and how to create a word-of-mouth engine. Use the growth engine method to continuously build value in your business. Test different channels, audiences, messages, and offers to optimize your growth.