Elevate Your Brand: "Brand Design for Non-Designers" Sprint!

In today’s competitive market, your brand is more than just a logo or a catchy tagline. It’s the face of your business, a visual representation of your values, and a key component of your identity. Effective brand design helps you stand out, build trust with your audience, and communicate your message clearly and consistently.

But what if you’re not a designer—can you still create a compelling brand? Absolutely.

How to create a brand if you’re not a designer

Join Brand Strategist Jamie Cox in her "Brand Design for Non-Designers" Sprint, which kicks off July 16th and will guide you through the process, making brand design accessible and achievable for everyone. You’ll walk out with your custom brand kit to help you implement your design choices across marketing and sales assets.

Who is this Sprint for?

This sprint is for independents who want to use visual design to clearly communicate their unique business value proposition with their ideal client, regardless of design experience. Whether you have an existing brand you've been interested in evolving or are just starting to explore your first logo, this sprint will empower you to get creative in bringing your brand to life.

What you'll learn

1. Brand personality. Learn how to align your brand’s unique voice, tone, and overall identity to resonate with your target audience and make a lasting impression.

2. Wordmark logos. Create a reusable logo that aligns with your brand personality for marketing, sales, and client delivery assets.

3. Typography. Explore the world of typography and its impact on your brand’s look and feel. Learn how to choose fonts that complement your brand personality and enhance readability, ensuring your message is conveyed clearly and stylishly.

4. Color palettes. Uncover the psychology behind colors and how to select a cohesive color palette that reflects your brand’s identity.

5. Imagery. Learn how to select and use images that enhance your brand’s narrative. Discover how to choose visuals that align with your brand’s message, evoke the desired emotions, and create a strong visual impact.

About your Sprint Leader

Jamie Cox is on a mission to make brands less boring! She’s a brand strategist and founder with experience spanning 10+ years and multiple industries.

Before launching her business, she worked and freelanced as a graphic designer for over a decade. Her graphic design background eventually led her into the world of branding, where she became a creative director turned brand strategist.

After leaving her corporate career as a creative director, Jamie started her own business as a brand strategist. In 2022, she founded Strange Salt, a strategy-first branding agency that uses a collaborative approach to building brands for businesses that challenge the status quo. She serves as Pollen’s Branding Expert-in-Residence, offering group coaching, leading pitch practices, and guiding members to evolve their branding and positioning.

Why join a Pollen Sprint?

Pollen Sprints are live courses led by vetted experts that help you transform one aspect of your business. With every Pollen Sprint, you’ll get:

• Expert guidance. Learn from experienced professionals who will share their knowledge and provide personalized feedback.
• Inspiration for real-world application. Our Sprints aren’t just theory. You’ll see dozens of real-world examples to get inspired and help you craft your own tangible output.
• Work alongside peers. Engage with a community of like-minded individuals, share ideas, and get inspired by others’ creativity.

Ready to transform your brand?

Don’t let the lack of a design background hold you back. With the right guidance and tools, you can create a powerful and memorable brand representing your business. Join our "Brand Design for Non-Designers" Sprint today and take the first step towards a standout brand identity.

Sign up now and unlock the potential of your brand!